Grayling Chooses AccountAbility the Fastest Growing Cloud Job Management and Accounting Solution

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Global PR agency leads the way rolling out cloud technology across their network.

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We were looking for a fully integrated system that could fit the needs of our global business. AccountAbilityTM was an easy decision for us as it was built specifically for agencies and works seamlessly across the entire network.

AccountAbility today announces Grayling has chosen to roll out AccountAbilityTM, a leading cloud job management and accounting solution, across their global network.

The cloud solution is currently being used by Grayling, the world’s second largest independent PR consultancy, in nine countries, with a plan to roll it out to a further 19 countries across the UK, Europe, CCE and the US within the next 12 months. Previously the Grayling group of companies used several disparate systems that were not able to meet their needs.

Grayling has experienced significant integration over the past few years, AccountAbilityTM delivers the functionality they require as a global agency. The fully integrated solution facilitates the management of global business structures and includes an outstanding multi currency capability. Eliminating the need for different systems, AccountAbilityTM allows the company to consolidate information and report across their entire network with full reporting capabilities including job, production time, resourcing, financials and in particular profitability. The all important revenue tracker, has for the first time, given the Global CFO the ability to track global client revenues in real time, giving him a single source of the truth.

Grayling selected AccountAbilityTM on its strength as a solution built specifically for the marketing communications sector as well as it being a cloud technology that meets the complex needs of a modern agency. The ease and speed of implementation was a key factor, as was the total cost of ownership. The solution offers full functionality with an intuitive interface, allowing ease of use to any level of user across the business.

“We were looking for a fully integrated system that could fit the needs of our global business. AccountAbilityTM was an easy decision for us as it was built specifically for agencies and works seamlessly across the entire network. We operate our business on a very lean cost structure so finding a cost effective solution with all the functionality was critical for us. We also had to be mindful of integrating with our parent company, Huntsworth, and their reporting tools Cognos and TM1, which AccountAbilityTM does with ease. AccountAbilityTM has already demonstrated their capability to work closely with us in both development and the support they give us.” James Holland, Global CFO, Grayling.

“We are delighted to be working with Grayling. Their decision to implement the solution across their network of agencies is a great endorsement of AccountAbilityTM. Our cloud solution and the comprehensive support we offer meets the needs of their business today and in the future. To adopt a cloud based solution shows that they are a forward thinking agency. We are excited to be working with Grayling to make the rollout an outstanding success and are proud to add them to our ever growing list of clients, demonstrating the suitability of AccountAbilityTM for Enterprise clients,” said Terry McMillan, Founder and Designer, AccountAbilityTM.

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About AccountAbilityTM
AccountAbilityTM is a leading cloud-based job management and accounting system designed specifically for the global marketing communication sector. Launched in Australia, the solution is used by leading agencies across UK, Europe, US, the Middle East and Asia-Pacific.

Founded and designed by Terry McMillan in 2007, AccountAbilityTM was designed specifically to help agencies harness the incredible benefits of cloud technology.

About Grayling
Grayling is a leading global communications network founded in 1981 to deliver data-driven strategies for Public Relations, Government Affairs, Investor Relations and Event Management.
Grayling operates from 53 offices in 26 countries worldwide across Europe, North America, the Middle East and Asia. The firm works across multiple sectors including Energy, Environment & Sustainability; Healthcare; Technology & Telecommunications; Consumer Brands; Financial Services; Transport & Logistics and Government & Public Sector. For more information visit

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Emma Lever

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