AutoSoft, Inc. Announces Innovative Certification Partnership

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First DMS to offer unique integration partnership with market leader, motive retail.

AutoSoft, Inc., a leading national dealer solutions provider, announced today that it has signed an agreement with Motive Retail, to offer an innovative integration solution for AutoSoft customers.

"This partnership drives additional value for our customers by offering a low cost, easy to use solution to enroll, certify and put third party integrations into production," said Mark Hellbusch, Executive Vice President at AutoSoft. "Additionally, this relationship is designed to leverage Motive Retail’s deep industry knowledge to build scalable, secure, and standardized interfaces; resulting in lower costs and shortened time to market for new integration products."

AutoSoft is the first dealer management system provider in the market to partner with Motive Retail’s dealer system integration solutions to create a unique platform for enhanced third party integrations. Motive Retail, an industry interface powerhouse, uses their proprietary tools, processes, and platform to implement and manage integration programs.

According to Dan Seats, co-founder and principal of Motive Retail, "It is through business process integration that dealers operate in a synchronized fashion delivering and receiving the information needed as part of a seamless integrated, interactive business process." He continued, "We are excited to be able to expand our expertise to AutoSoft’s DMS integration program."

AutoSoft Connect Secure Data Access program, AutoSoft’s open access integration program, is designed to offer dealerships the flexibility to choose solution providers that best suit their business needs. The partnership with Motive Retail is the cornerstone of this strategy, enabling AutoSoft to:

  •     Provide a uniform, level playing field for all third parties where they can rapidly sign up for integrations, certify, and put integrations into production which dramatically reduces time and money for third parties.
  •     Leverage Motive Retail’s deep industry knowledge to build scalable, secure, and industry standard interfaces. This lowers the upfront development costs for third parties and lowers their time to market with new products that integrate with AutoSoft.
  •     Provide an ongoing platform that third parties can use to test new releases of their products before putting them into production. The results are higher quality and more robust integrations.

For more information about AutoSoft Connect Secure Data Access, call us at (800) 473-4630 or email marketing(at)autosoft-asi(dot)com.

About AutoSoft, Inc.

AutoSoft Inc. is the leading dealer management systems provider for small to mid-sized automotive dealers. Celebrating twenty-five years in the industry, AutoSoft has a customer base of more than 30,000 users in 2,000 dealerships in the U.S. and Canada. AutoSoft is committed to delivering industry leading customer service and support that result in higher efficiency and profitability for dealerships. Visit our web site at

About Motive Retail

Motive Retail is an automotive services firm with a unique and specific focus on the design and implementation of dealer integration initiatives for automakers. Offering solutions to address all aspects of any dealer systems integration initiatives, we support all aspects of a comprehensive Dealer System Integration Program, implementation of new interfaces by Dealer Systems Providers (DSPs), day to day deployment management for DSP/dealers and overall program communication and management. We offer a complete suite of services designed to generate certified dealer systems and integrated dealers for automotive clients. For more information regarding Motive Retail, contact us at (303) 494-5495 or email info(at)motiveretail(dot)com.

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Lisa Zgela
AutoSoft, Inc.
+1 (724) 906-6216
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