Vocus Releases New White Paper on Legal Guidance in the Use of Social Marketing

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Cloud marketing software company Vocus have teamed up with leading practitioners to produce a practical guide on how to stay legal in social marketing.

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You have to do more than social media. You have to do social marketing!

Vocus Inc. (NASDAQ: VOCS), a leading marketing cloud provider, announced their latest white paper this week. This informative guide provides excellent advice for Marketing professionals across Europe as they engage with clients and prospects on social networks.

"Today, just being on social media isn’t enough," said white paper author, Ardi Kolah. "To maximise your online success you need to become adept at integrating social media into your existing marketing programmes and strategies. In fact, you have to do more than social media. You have to do social marketing!"

This FREE Vocus White Paper explores how to add social to every marketing activity in order to amplify marketing impact, drive customer, client and audience engagement as well as increasing incremental sales whilst staying within the new rules of social engagement in accordance with UK and EU laws.

The guide is written by Ardi Kolah, best-selling author of Essential Law for Marketers; Mark Warby QC; Jonathan Coad and Felicity McMahon who are all leading practitioners in this area and help you take the guess work out of your social marketing efforts.

This paper provides invaluable actionable advice including how to:

  •     avoid legal traps in the use of social marketing;
  •     ensure you comply with the relevant UK and EU laws for the safe use of social marketing;
  •     ensure you can make statements about the competition without creating legal problems;
  •     see what the future holds in the use of social media in marketing.

Download your free copy by registering here

About Vocus
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.co.uk or call +44 (0)203 426 4001.

Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilisation of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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Sophie Ambridge
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