Papa Murphy’s in Reno Generates Revenue With SMS Marketing

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Local Papa Murphy’s sees great success utilizing SMS Masterminds affiliate's mobile and loyalty marketing systems.

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A Papa Murphy’s located in Reno, Nev. has had recent success utilizing a mobile text messaging marketing campaign with SMS Masterminds affiliate

Local mobile and loyalty marketing expert Ellen Dias, owner of, has helped Papa Murphy’s with their marketing efforts for five months. An affiliate of SMS Masterminds, a national mobile and loyalty marketing agency which licenses its technology and software to entrepreneurs around the country, Dias currently manages multiple merchants in the Reno, Nev. area offering SMS deals to consumers.

“We were always a little bit skeptical about anything new, but we wanted to give’s program a try,” says Peter McLeod, owner of Papa Murphy’s in Reno, Nev. “We did have a stamp card program that we used, and this was something along the same lines… We’ve had some great results.”

What is a Mobile Program?

While the mobile and loyalty marketing industry continues to grow, there are numerous options for business owners to consider. While many of these SMS Marketing companies use the outdated “Text to Join” opt-in system, in which a consumer must text a keyword to a short code, SMS Masterminds has revolutionized the industry. Their Loyalty Rewards Kiosk, a custom creation by the Masterminds, is a tablet with its own operating system specifically designed to be utilized with the SMS Masterminds mobile and loyalty marketing program.

Installed at the point-of-sale or similarly easy to find place in a business, the Loyalty Rewards Kiosk makes joining a mobile campaign as easy as typing in a nine-digit phone number on a touchscreen. Customers who opt-in this way also have the option to “like” the business’ Facebook page.

This system is revolutionary because it eliminates the need for an app or a smartphone, and even landlines can participate in the loyalty program which functions much like traditional punch cards — without the hassle of keeping track of a piece of paper or loyalty card. This ensures all consumers feel included in a business loyalty program.

The Loyalty Rewards Kiosk also builds the business’ customer database, which can be utilized in many different ways.

Success with Mobile

Papa Murphy’s in Reno, Nev. utilized their Loyalty Rewards Kiosk to send a text message, or “broadcast,” to their customer database on July 24, 2013. This exclusive VIP-Only Offer was sent to their database of 878 members, which they built in just four short months.

The message read, “Papa Murphy’s Meal Deal Large DELITE 1 topping only Pizza + 1 Side item & 2 Liter Soda $10! Valid 7/24 & 7/25 only. Moana Lane only. Limit 3”.

The highly targeted, aggressive offer resulted in a 174 percent increase in normal business, effectively bringing in an extra 2 percent of their entire database, or an extra 18 customers.

“I definitely would, and already have recommended to the other Papa Murphy’s in the area,” McLeod says. “If you’re looking to target the market and you want to target the people that are in your area, there’s no better way I can think of to do it. You can send a direct text to those people who come into your store anyway.”

SMS Masterminds CEO Alex Minicucci is passionate about the direction mobile and loyalty marketing campaigns can take businesses. “It’s so rewarding to see businesses getting great results using our system,” he says. “After making the Inc. 500|5000 list this year, we know people will start to see what benefit systems like ours can have on small- to medium-sized businesses.”

For more information about SMS Masterminds services or accomplishments, please visit, email info(at)smsmasterminds(dot)com or call us at 877-541-8398.

About SMS Masterminds:

SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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