Detroit Automotive Manufacturer Quality Metalcraft (QMC) to Provide Support and Manufacturing Expertise for Major 2013 ArtPrize Public Art Installation

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QMC applies automotive manufacturing technology to steel light modules used in massive sculpture that will compete for the 2013 ArtPrize in Grand Rapids, Michigan. The competition takes place from September 18 to October 5, 2013.

Quality Metalcraft Inc., a Livonia, Michigan-based automotive parts and prototype supplier, is lead sponsor and manufacturer of a new public art installation for the 2013 Grand Rapids, Michigan ArtPrize competition.

The STALA Landing exhibit will be a large, 3-D sculpture comprised of steel, light, and music that will invite public participation.

“Quality Metalcraft continues to support the STALA project and its creators at Design Think Tank,” said company CEO Michael Chetcuti. “We are especially excited to be a part of ArtPrize, which is great for Michigan art and one of the most important public art competitions in the world.”

The ArtPrize competition takes place over 19 days throughout Grand Rapids, with more than $500,000 in prize money awarded through both public vote and juried consideration.

STALA Landing will bring together video, light, and music to highlight the industrial design and manufacturing capabilities in the Motor City. The sculpture will be on display at the Calder Plaza in downtown Grand Rapids throughout the ArtPrize competition, which runs September 18 to October 5, 2013.

STALA refers to an existing industrial light installation in Detroit’s North Corktown neighborhood. Quality Metalcraft manufactured hundreds of outdoor sidewalk lights, designed by Design Think Tank, using cutting-edge technologies it has developed for low-volume automotive fabrication.

“For Detroit to survive as a major manufacturing center with high-paying jobs, we must continue to apply our technologies outside of traditional automotive applications,” said Michael Chetcuti, CEO of Quality Metalcraft.

“The STALA project was attractive to us because it shows we can fabricate anything in metal.”

While it remains one of the world’s leading low-volume suppliers to the automotive industry, Quality Metalcraft has diversified in the last decade and now supplies stamped and laser-cut steel to the architectural, lighting, marine, and military industries.

In 2007, Quality Metalcraft delivered more than 11,000 tons of custom-fabricated steel for the façade of the Motor City Casino and Hotel. “No two panels were the same, and it was all to automotive specs,” Chetcuti said. “Nobody in the world could have done that cheaper or faster than we did.”


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