K’NEX® BRANDS Grants Learning Resources Limited K’NEX Education Distribution Rights in China and Hong Kong

Learning Resources Aims to Strengthen K’NEX Presence in the Market

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Learning Resources Limited hopes to strengthen the K’NEX presence in the Chinese market place and provide consumers with the fun and educational sets they have been asking for.

Hatfield, PA (PRWEB) September 19, 2013

K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love ®, is pleased to announce it has signed an agreement with Learning Resources Limited of Hong Kong to exclusively distribute its award-winning K’NEX Education line, and select retail products, in the People’s Republic of China and Hong Kong.

Learning Resources Limited has been named the sole authorized reseller of K’NEX Education products in the PRC during the length of the agreement. Learning Resources also has the non-exclusive rights to sell popular K’NEX retail sets including the 6 Foot Ferris Wheel, 6 Foot Double Ferris Wheel, Grandfather Clock and the Son of Serpent Coaster.

Pulling from a robust catalog of educational product as well as introducing new and innovative K’NEX Education sets Learning Resources Limited hopes to strengthen the K’NEX presence in the Chinese market place and provide consumers with the fun and educational sets they have been asking for. The agreement between K’NEX and Learning Resources runs through 2014.

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX, America’s building toy company, is focused on Building Worlds Kids Love and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™ and more. Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

About Learning Resources Limited

Learning Resources Limited is part of a group of companies founded by Dr. Angela Luk in 1973. The core business of the group is on children and education, including kindergartens and primaries, children’s literature publication, child development research, a children’s museum, and a children’s musical theatre, etc. Learning Resources branched out as a specialty school supplies and education resources company in year 2000. Its core business and services include: import of high quality education equipment for schools, workshop for teachers, learning centers for children, and consultation for education institutions.


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