New York, NY (PRWEB) September 16, 2013
As production models for advertising continue to evolve and the need for content past the traditional 30-second spot continues to grow, The Station is bringing an innovative, new approach to partnering with agencies and brands to create and produce long format, web and episodic content. Collaborating with Matt Servitto (The Sopranos, Banshee) and Jason Kravits (The Practice, 30 Rock, Curb Your Enthusiasm, The Michael J Fox Show), The Writer’s Room has assembled a roster of writers with deep television, film and sketch comedy credits including Comedy Central, VH-1, MTV, Funny or Die, College Humor, The Onion, Upright Citizens Brigade, Late Night With Jimmy Fallon, The Colbert Report, The Daily Show with John Stewart and many other highly regarded and award-winning sketch, television and web networks. With a creative process that marries television-style writers room collaboration for concepting and creative development with integrated advertising and content production, The Writer’s Room hopes to bring the best of both worlds to brands and advertising agencies delivering engaging creative content while also driving value for its clients through integrated, “all-in” content production.
“Where most legacy model production companies represent a traditional roster of Directors, The Station has innovated from day one focusing on strong live-action production and post-production capabilities,” said Drew Stein, Executive Producer and Station Founder. “As branded entertainment, web and episodic content requires a particular focus on great storytelling and writing, building out a stellar team of longer format writers was a great way to expand our capability and find new ways to collaborate with our agency and brand clients from the earliest idea stages.”
“Having been a leader in the ‘all-in’ production model for the past six years, The Station is still evolving to push creative outcomes for our clients while building on our production and post production capabilities to deliver value,” said Hugh Broder, Executive Producer and The Station’s Managing Partner. “We wanted to be able to not only deliver multiple concepts to our clients, but also deliver the boards, treatments and full production budgets necessary to help both the creative and business teams make the right decisions for their clients.”
“Traditional creative processes are tried and true for traditional television spots,” said Matt Servitto, one of the founding writers at The Writers Room. “Art directors, copywriters and directors combine to deliver great work and they are really good at what they do. That said, branded entertainment, web and episodic work has so much creatively in common with television and sketch content that we believe bringing television writers together with the traditional strengths of the agency teams is a winning combination and creative process for brands.”
Launching with an award-winning line-up, The Writer’s Room starts with a deep core team whose writing, directing and acting credits including:
“We are excited about our team,” added Jason Kravits, a founding member of The Writers Room and co-writer of Lords of The Playground with Matt Servitto. “The energy and excitement in our initial working sessions has been terrific and the chemistry within our roster is undeniable. We understand the lines between a television commercial and branded content and work with our clients to deliver on the brand needs while also creating a compelling, engaging story and characters. Best of all, we are all having fun working together and it shows in the work.”
About The Station (http://www.thestationmedia.com)
The Station is an integrated content production company and post facility based in New York City focused on delivering top creative outcomes to advertising agencies and brands. Home to one of the industry’s most experienced “all-in” production teams, The Station handles projects from ideation and development, through live action production and full service post-production – all under one roof. With projects ranging from multi-spot television commercials to web content, industrials, branded films and more, The Station has created content for some of the largest brands over the past seven years including Walmart, Ford, GM, Reebok, P&G, ESPN, Sanofi, Chattem, Samsung, Hyundai, MTV, NatGeo and many more.
About The Writers Room (http:/http://www.thestationmedia.com/the-writers-room/)
The Writers Room is a roster of award-winning television, film and sketch comedy writers collaborating on long format, web and episodic content with advertising agencies and brands. With a unique creative process pairing the best of tv-style writers rooms with traditional advertising agency teams, The Writers Rooms is focused on creating, developing and executing great branded content for its clients. The Writers Room credits include Comedy Central, VH-1, MTV, Funny or Die, College Humor, The Onion, Upright Citizens Brigade, Late Night With Jimmy Fallon, The Colbert Report, The Daily Show with John Stewart and many other highly regarded and award-winning shows. In collaboration with integrated content production company – The Station – The Writers Room has the in-house capability of taking projects from ideation and development, through live-action production and full service post-production.