Email Aptitude Launches View-Through Email Conversion Tracking Tool for Refined Multi-Device Attribution

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Email Technology Firm Announces Journey Tracker, a New ESP-Agnostic Capability for Tracking Email Revenue Based on Opens from Any Device

See revenue influenced from email, even if a subscriber only opens, or if they engage and convert from different devices.

Email Aptitude, a leading email strategy and marketing technology firm, announced today that it has launched a new tool allowing marketers to attribute revenue to an email regardless if the subscriber clicks through, or engages on a mobile device and later converts from a different device.

With the new tool, retailers can have a better understanding of how email influences online sales. Marketers can seamlessly launch the tracking tool and gain insight into email channel revenue performance. If a subscriber opens an email without clicking, but still converts, Journey Tracker from Email Aptitude will still be able to attribute revenue to a specific email. In addition, if a subscriber engages on mobile and later goes direct to the site on a desktop or tablet device, Journey Tracker will be able to attribute revenue to the original email.

“We are very excited for this new capability to be made available for all online retailers,” said Forest Bronzan, CEO, Email Aptitude. "With email driving heavy purchase influence, but subscribers engaging and converting from different devices, this new tool helps fill the gaps and provide stronger channel attribution insight."

The view-through conversion tracking technology can be leveraged as an individual tool or combined with other functionality from Email Aptitude’s SaaS platform. Retailers interested in learning more should contact Email Aptitude.

About Email Aptitude
Email Aptitude provides strategic services, full-service management, and savvy technology through its ESP-agnostic SaaS platform. From triggers based on site affinity to patent-pending technology for marketing automation based on weather conditions, Email Aptitude's functionality enables marketers to have powerful interactions with their customers. The company is based in San Rafael, CA, with an office in New York City, NY.

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Xiaohui "X" Wang
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