Focus Camera Supports Photoville Booth on Hurricane Sandy

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Focus Camera, the online DSLR camera retailer, is supporting the Photoville Pop Exhibition and the Exhibit “How Sandy Hit Rockaway,” appearing September 19-22.

Focus Camera is supporting this year’s Photoville event, which will feature a range of stunning photo exhibits. The online DSLR camera and digital camera retailer is also supporting one special exhibit, a locally relevant photo project called “How Sandy Hit Rockaway” by Kisha Bari. Photoville will take place from September 19 to 29 in Brooklyn Bridge Park, and Focus Camera will have a booth from September 19 to 22. They are going to award branded prizes to some who stop by as well as showcase their products and more!

“How Sandy Hit Rockaway” focuses on the individuals, the people, and the actual, living effects of the disaster. Told in breathtaking images by Kisha Bari, it presents an untold story. Shots of people still reeling from the storm and its aftermath force us to confront the disaster’s lasting effects on the island and its inhabitants, which are too easy to casually forget.

The Australian photographer turned her camera to the humanitarian issues that continue to plague recovery a year after the disaster. She worked for over 10 months with Rockaway residents to uncover the sobering and uplifiting realities that continue to populate everyday life on the peninsula. Her shots capture the residents and faces who have ceased to get air time, despite old images of destroyed amusement park rides continuing to garner covers.

And the story hits close to home for Focus Camera, a Brooklyn-native business that opened the doors of its first store decades ago in new York.

Focus Camera invested in the project because of its relevance for the Queens Borough specifically, but also because it echoes the experience you could find among inhabitants impacted by the disaster across New York and New Jersey. And of course, it is full of striking photos that show what a professional can do with the right eye and some good photographic equipment.

Photoville, a ten-day “Pop up photo destination,” also enjoys support from Focus Camera. For the free event’s second year, visitors will enjoy over 40 different photographic exhibitions, from spreads by pros to impressive collections taken on standard DSLR cameras to panels by experts and photographers.

The event affords Brooklynites and lovers of photography the chance for an intimate interaction with a range of different types of photography and subjects, as well as to enjoy food from the best food trucks in the city. After getting over 40,000 attendees last year over the course of two long weekends in June, one of the hottest months on record, planners expect at least double that. This puts Focus Camera’s name in front of a lot of eyes, and gives them a great chance to give back to the photographic community that they have already supported and nurtured in New York for decades.

About Focus Camera

Focus Camera is a family-owned and-operated retailer with brick-and-mortar storefronts and an online store that reaches across the globe. Their roots are in the same Brooklyn neighborhood they have been serving for over 40 years. With a reputation for customer service, competitive prices, and a vast selection of DSLR cameras and other photography equipment, Focus Camera is a major name in the industry.

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Melanie Marie
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