Using location technology... is a key part of success in the mobile age.
Madison, WI (PRWEB) September 17, 2013
SOLOMO Technology, Inc. today announced that version 1.0 of its patent-pending SOLOMO Exchange™ web services platform is now available. SOLOMO Exchange™ is the only indoor location platform enabling retailers to provide localized mobile services to consumers in a trusted manner.
Notable features of SOLOMO Exchange™ include:
- Enable In-store Consumer Applications: deliver contextual offers, content, and in-store services based on where customers are located
- Location-Based Mobile Features for Store Employees: geo-location, in-store analytics, and consumer engagement features for sales associates
- Real-Time Customer Engagement Engine: deliver localized offers and content to mobile devices; enable in-store digital signage with a second screen experience
- Indoor Location Analytics: map and graph-based analytics tools such as visitor counts, repeat visitor ratios, and device categorization for sophisticated analysis
- Merchandise Planning and Data Visualization: paths of travel and conversion rates from region to region and dwell time within regions
SOLOMO Exchange™ creates value for business by providing unique insights into consumer behavior and preferences. “We created SOLOMO Exchange™ in light of the current wave of mobile technology, which brought opportunities as well as problems for retailers and other businesses,” said Liz Eversoll, CEO of SOLOMO Technology. “SOLOMO Exchange™ enables businesses to get in front of consumers by greatly enhancing the capabilities of their digital applications. Using location technology to make customer experiences more fun and rewarding is a key part of success in the mobile age.”
Consumers are increasingly spending time in retailers’ dedicated applications. Imagine your customer walking into your retail store and experiencing contextually relevant offers and information and can request an associate in the store the moment they need help via their mobile device. This kind of personalized service is essential to the success of high margin retailers, but until now has been restricted to their small customer base. SOLOMO Exchange™ provides businesses with tools to measure consumer activity and to provide a unique consumer experience based on location. Your customers’ privacy is maintained by allowing them to opt-in for a localized, anonymous in store experience.
While SOLOMO is working with many retailers to enhance the in-store features of their applications, the technology’s value isn’t limited to retail. For instance, Malls can provide maps and indoor navigation on mobile, and Gas stations, airlines, and automobile dealerships are using SOLOMO Exchange™ to deliver use cases that increase revenue, reduce costs, or both. The flexibility and extensibility of SOLOMO Exchange™ makes it the enterprise platform for locations everywhere.
This product release by SOLOMO Technology follows a recent Series A financing round and a number of accolades, including its designation by Gartner Research as a 2013 Cool Vendor in Retail , and Microsoft BizSpark’s recognition of SOLOMO as a “Featured Startup”.
Sign up for webinars on SOLOMO’s website to learn more.
SOLOMO Technology, Inc. was founded by experienced digital executives in response to the major market trends of our time. SOLOMO connects businesses and their customers in a trusted, permissions-based manner on its SOLOMO Exchange™ platform.
SOURCE: SOLOMO Technology
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