American Women Vote Best Brands for Travel and Reward with the Women’s Choice Award® Seal of Recommendation

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Travel Brands Receive Highest Honor from Women for Outstanding Customer Experience

As the leading advocacy for female consumers, WomenCertified® is delighted to announce the list of America’s Best Brands for Travel for 2013. This award designation is based on a national survey of over 1,300 women, both travel agents and consumers, who were asked to select the brands they would most highly recommend to others. WomenCertified teamed up with travAlliancemedia to obtain the responses from travel agents across the America and a number of brands qualified including Hertz and Hampton Hotels. For a full list, visit

The announcement of the 2013 America’s Best Brands for Travel is timely given 2013 will be the perfect storm of necessity and opportunity where those brands who understand & cater to the changing needs, desires and expectations of women will be most successful.

“Women are the primary decision maker for travel for themselves and their families,” says Delia Passi, CEO and Founder of the Women’s Choice Awards. “They take the lead in planning and choosing the right place and means to take family vacations, as well as romantic and adventure getaways. Women seek the brands and services that will make travel as enjoyable, convenient and cost effective as possible.”

The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.

  •     Roughly 90% of women control more than 50% of the household travel plans. (MedeliaMonitor 2013)
  •     9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)

“Recognizing the top travel brands nationwide that are women-friendly and align with women’s identified preferences is important to our mission at WomenCertified in helping women make smart choices,” conveys Passi, author of ‘Winning the Toughest Customer: The Essential Guide to Selling to Women.'”

WomenCertified® is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. To learn more, visit

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Stefanie Zinchiak
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