SHIFT Expands Operations To Europe

The real-time marketing platform opens London office to begin international expansion.

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SHIFT

Santa Monica, CA (PRWEB) September 17, 2013

SHIFT (http://www.shift.com), the real-time marketing platform for agencies and brands, today announced it is expanding its operations to Europe and opening an office in London. SHIFT brings its real-time marketing platform, including SHIFT Media Manager, the leading social advertising app, to the UK market - providing brands and agencies the tools they need to build, manage and optimize their Facebook and Twitter initiatives in real-time. The international growth builds on the company’s success in the U.S. with offices in Santa Monica, New York, Chicago and Palo Alto.

Casey McDevitt, SHIFT’s director of international sales, will be charged with leading SHIFT’s new international operation. McDevitt brings more than 10 years of media expertise across the display, video, mobile and social advertising industry. While at SHIFT, McDevitt has been charged with bringing Fortune 500 brands to the SHIFT platform. Working with clients globally and cross-platform, McDevitt has deep experience in overseeing the success of brand campaigns on Facebook, Twitter and LinkedIn.

In London, McDevitt will evangelize SHIFT’s real-time marketing technology, manage global clients and continue to onboard brands and agencies using the SHIFT platform, SHIFT’s Open Marketing Cloud and apps including, SHIFT Media Manager and Media Analyzer. He will continue to ensure clients’ advertising success on Facebook and Twitter including current UK customers, American Express and Sonos. As part of the European expansion, McDevitt will take the lead on building a team out of the London office.

“As social continues to gain a larger share of the overall ad budget for marketing campaigns across the globe, we want to provide marketers the technology they need to efficiently manage, advertise and analyze their marketing initiatives in real-time,” said James Borow, co-founder and CEO of SHIFT. “We currently work with 10 out of the 20 top global advertisers, therefore our expansion into Europe is a natural progression. As we continue to grow our global footprint, Casey is the ideal leader to help marketers across the globe leverage the SHIFT platform in order to maximize their social ROI.”

“I’m excited to have this opportunity to lead SHIFT’s expansion internationally,” said McDevitt. “I look forward to building our team in London, taking advantage of all that the European market has to offer including London’s tech ecosystem, and working with global brands and agencies to ensure they are leveraging the right tools to ensure every campaign is helping drive sales for their brand.”

SHIFT recently released the SHIFT Media Analyzer, the first and only analytics platform built on the Facebook Ads API, and hired former Facebook executive Paul Ollinger as president of SHIFT. SHIFT is the only company worldwide to earn Facebook’s Strategic PMD distinction, Twitter’s API distinction and LinkedIn’s Sponsored Updates partnership.

About SHIFT
SHIFT is the real-time marketing platform of choice for 10 of the top 20 global advertisers, empowering brands and agencies to manage, advertise and analyze their marketing initiatives in real-time. The SHIFT platform provides users access to the SHIFT Open Marketing Cloud, a suite of best-in-class marketing apps which includes SHIFT Media Manager, the leading social advertising app. SHIFT is the only company worldwide to earn Facebook’s Strategic PMD distinction, Twitter’s API distinction and LinkedIn’s Sponsored Updates partnership. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago and New York. For more information, visit http://www.SHIFT.com.


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