FeedMagnet Content Marketing Platform Integrates GetGlue to Power Upcoming TV Launch

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FeedMagnet puts viewer behaviors and opinions in the hands of entertainment marketers to complement other content sources.

FeedMagnet

Television reactions, ratings, comments, and check-ins will enhance online entertainment experiences.

FeedMagnet, a content engagement solution that allows marketers to build engaging social media destinations, now includes GetGlue as the latest source in its curation platform.

This advancement to the constantly evolving platform will allow media companies and brands to harness the feedback and interaction of the GetGlue community, an active group of more than 105 million users. Television reactions, ratings, comments, and check-ins will enhance online entertainment experiences for increased viewership and retention.

“Our huge user base is a source of rich responses to television, movies, and sports,” said Evan Krauss, President of GetGlue. “We're excited to work with FeedMagnet in a partnership that empowers media companies with user-generated assets for engagement and promotion.”

The Queen Latifah Show, premiering on CBS and affiliates on September 16th, will be using the FeedMagnet platform to display interactions from GetGlue along with social mentions of the program on Twitter, Instagram, and Facebook. This curated and integrated approach will support a richer experience at studio tapings as well as a second screen web experience at home.

Entertainment and media brands, as well as product advertisers, will be able to gather the best of television viewer responses to use for promotion and engagement using FeedMagnet and GetGlue.

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