Lexington, MA (PRWEB) September 16, 2013
Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that CEO Dr. David Forbes will speak at the Marketing Insights from Marketing Research Event on September 20 in Napa, California. Dr. Forbes will discuss how companies can leverage applied neuroscience, including innovative mobile technology, to uncover and measure consumer emotions which can be translated into more effective business strategies that deliver enhanced consumer experience.
What: CEO Dr. David Forbes of Forbes Consulting Group will present: “Discovering the Emotional Roots of Customer Service Excellence”
When: September 20, 2013
Where: Silverado Resort & Spa
1600 Atlas Peak Road, Napa, CA 94558
For more details and to register to attend this event, please visit http://www.sfama.org
Why: Trends in marketing have continued to evolve through the use of advancing technology and the savvy connected consumer…but has direct access to a connected consumer led to deeper insight? Recent marketing trends such as gamification, crowdsourcing, big data analytics and experimental marketing have forever changed the way we conduct market research. This event will feature case studies, points of view and best practices in how companies have applied research approaches to answer today’s continually evolving marketing questions.
About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 28-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting(dot)com.