CallFire Launches New Platform with Improved UI and Navigation, New Developer Tools and Better Billing Plans

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Enhancements have helped drive 100 percent growth in 2013, pushing CallFire over 200,000 customer and 200 million-campaign mark.

CallFire, the cloud-based text and voice platform that enables businesses to reach customers directly, today officially launched the its new Cv3 Platform, designed to improve outbound communication through enhanced design and content. The Cv3 Platform, rolled out in beta earlier this year, includes significant interface and navigation upgrades, as well as updated billing features, and has helped amplify CallFire’s growth to over 200,000 brands and 200 million voice and text campaigns.

“Companies are increasingly looking at voice and text as the obvious way to automate business processes and communicate everything from marketing messages to logistics with customers and other audiences, and this adoption shows no sign of slowing down,” said Dinesh Ravishanker, CEO of CallFire. “A key priority for any customer is getting up and running quickly and cost effectively, and our new customizable platform makes this easier than ever.”

The enhanced platform allows clients to set up and launch campaigns via mobile devices, as well as access a variety of new text and calling templates.

Leveraging the Twitter Bootstrap Framework, the CallFire Cv3 Platform enhancements include:

  •     New UI and Improved Navigation:

o    Responsive UI, enabling CallFire customers to view and interact with interface from multiple desktop and mobile devices
o    Improved user error recovery, providing better feedback and preventing user errors whenever possible
o    Content specific filters based on actions customers take on the CallFire Platform (e.g. Voice vs. text vs. Call tracking services)

  •     New Developer Tools:

o    Full SOAP & REST API support, enabling developers to easily integrate with CallFire solutions to build new text and voice enabled applications
o    New API that supports IVR (interactive voice recognition) via a state machine -- the only solution on the market to provide this level of support
o    PHP Toolkit with detailed documentation and sample codes, enabling all levels of developers get up and running on the CallFire system quickly and easily

  •     New Billing Plans:

o    CallFire now offers new subscription billing plans to simplify pricing and offer regular customers greater value (note: Pay as You Go plans still in place, offering each customer choice around how they want to pay for CallFire solutions)

  •     Updated Rich and Static Site Content, including a comprehensive Site Tutorial
  •     Additional Platform Upgrades:

o    Cassandra Big Data implementation, stress tested to well over 1M simultaneous calls -- maintaining high call quality and zero performance degradation
o    Easy phone number porting from alternate systems to CallFire
o    Improved contact management with a validation and cleansing system that enables users to easily upload contacts without duplicates or the erroneous porting of data

CallFire passed the 200,000 users milestone in August, simultaneously reaching the 200 million campaign mark for executing customer voice and text campaigns for clients including Allstate, Domino’s Pizza and Pepsi. CallFire has also seen 100 percent growth in the last 12 months, with new user growth increasing more than 50 percent quarter over quarter since rolling out the new platform in beta.

About CallFire:
CallFire is a Text and Voice platform that helps businesses reach customers, drive revenue and increase sales. We make telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable our 200,000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging. To learn more about how to Grow your Business, visit

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Sean Gera
CallFire, Inc.
+1 (213) 221-2209
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