Atex to Showcase Paywalls, Productivity and Engagement Tools at WAN-IFRA World Publishing Expo 2013

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Atex will be participating in the upcoming WAN-IFRA World Publishing Expo in Berlin, Germany. Content monetisation, workflow productivity and audience engagement will be featured prominently in Atex demonstrations.

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For media executives coming to Berlin, we have lots to share on our recent advances in content targeting, data-driven publishing, and tools for audience insight and understanding.

Atex (http://www.atex.com), a leading solutions provider to the global news media industry, will be attending the WAN-IFRA World Publishing Conference and Exposition in Berlin, Germany on October 7-9, 2013. Atex will be demonstrating its Polopoly Web CMS 10.8 software release, the world’s first content management platform with built-in support for paywalls, enabling media companies to generate new revenues through subscription-based or metered access to premium content.

Atex will also showcase several significant enhancements to its P-Series and H-Series products, including ACT, a new browser-based mobile workflow tool that allows journalists and editors to create articles on mobile or tablet devices, plan assignments, publish stories to online channels, and paginate on print publications.

“We have made significant roadmap progress across our entire product portfolio this year,” said Atex Senior Vice President, Peter Marsh. “The main themes of content monetisation, workflow productivity and deeper audience engagement will be featured prominently in the Atex demonstrations.”

Other features to be shown at WAN-IFRA 2013 are the new Atex digital-first workflow capabilities, multi-channel planning, template-driven pagination, and support for the latest Adobe Creative Cloud InDesign and InCopy releases. In addition, Brona Kernan, Chief Information Officer from The Irish Times Group will be speaking at a WAN-IFRA conference session about her company’s successful responsive web design initiative using Atex content management technology.

“For media executives coming to Berlin, we have lots to share on our recent advances in content targeting, data-driven publishing, and tools for audience insight and understanding,” said Marsh. “We will also be talking about our latest Atex global customer success stories encompassing newsroom transformation, ad server integration, ad portals, and fully unified digital-print-broadcast workflow solutions.”

The WAN-IFRA 2013 Expo will be held at the Berlin Expo Center, Messedamm 22 in Berlin, Germany from October 7-9, 2013. Atex will be located at stand 1.2.610. To schedule a demonstration or meeting with Atex, please go to: http://www.atex.com/news-events/conference-events/world-publishing-expo-2013-ifra-expo-conference-1.2903

For additional information about Atex products and services, please visit http://www.atex.com or write to info(at)atex(dot)com.

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading technology company providing software and services for media-rich industries. Atex develops content management, advertising management and audience systems that enable companies to streamline operations and build multi-channel revenues. As a global company, Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand. See http://www.atex.com.

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