(PRWEB) September 19, 2013
The new “Marketing Optimizer for WordPress” plugin will make it easier for individuals and businesses to A/B testing landing pages and track website conversions, says the plugin’s developer.
“Creating new landing pages for testing in WordPress has never been easier,” said Michael Myles, the CEO of Marketing Optimizer.
A landing page is the first page that a website visitor will see after clicking through to a website from a link or advertisement, such as Google AdWords.
Optimizing this landing page for conversion rates is essential to optimizing the cost per lead.
Otherwise, businesses may be investing significant resources in SEO and PPC, but failing to “seal the deal” by generating a lead or signup.
93% of companies use inbound marketing for lead generation, according to a 2013 report from HubSpot.
However, not all businesses use lead generation effectively. Tools like “Marketing Optimizer for WordPress” are designed to help businesses improve lead generation by enhancing conversion rate and overall page performance.
A/B testing, sometimes referred to as split testing, is an important process for identifying and correcting problems with website conversion rates.
For example, testing allows a business to test experiment with different calls-to-action, button colors, and even the placement of information on the page to determine which is most effective at generating responses. Small changes to page design can lead to a significant improvement in overall conversion rates.
“Testing your pages allows you to maximize the effectiveness of your website at meeting the goals of your business. Whether you are generating leads, signups, or sales – there’s always room to grow and improve, and this plugin helps companies do that efficiently within the familiar WordPress interface," said Michael Myles, CEO of Active Internet Marketing, the parent company of Marketing Optimizer.
The Marketing Optimizer for WordPress Plugin is designed to simplify the process by removing technical barriers to use.
The plugin quickly creates new page variations, testing for headline changes, image changes, the addition of testimonials, button and symbol changes, call to action placement, and changes to different feedback forms.
The plugin uses the ‘Multi-armed Bandit’ method of rotating page variations. Most of the time, the system will automatically display the “best” page version that is receiving the most traffic. For the remainder of the pageviews, the plugin will display other variations in order to test different page layout options. The ratio of experimentation on underperforming variations is configurable by the administrator.
The plugin will accurately track as many experiments as users wish to run, including testing experiments that are performed concurrently.
More information on this plugin is available at the official site: http://www.marketingoptimizer.com/wordpress/.