The DeVita Difference: Vegan Skincare Line Meets Growing Needs of Women Seeking Natural Beauty Solutions During Natural Products Expo East, September 26-28

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DeVita’s line of all-natural, paraben-free, vegan skin care offers women a beauty line with a difference they can see--and feel.

Now more than ever, women are paying attention to what their skin is being exposed to. This growing awareness of the ever-increasing toxins in our environment is contributing to the growth of the natural beauty market. In fact, a recent study released this year has shown that the natural cosmetic category is continually growing, proving that it is here to stay. Most specifically consumers are seeking lines that are naturally-derived, as opposed to just naturally-inspired(1).

The all-natural, paraben-free, vegan skin care line offers women a difference they can see--and feel. DeVita Natural Skin Care, who will be exhibiting at Natural Products Expo East in Baltimore, MD September 26-28, was developed by Cherylanne DeVita PhD in 1998. Cherylanne, who at the time had a small essential oil company started researching skincare products that would assist her chronic cystic acne, as well as help fight aging. However, she quickly realized that most products on the market were failing her—as well as the majority of women around the country.

"I knew first hand the challenges women face with their skincare issues, and was really frustrated by what the market had to offer. I knew I had to do something about it," commented Cherylanne DeVita, CEO DeVita Natural Skin Care.

Cherylanne was dedicated to developing a line that was all-natural, and decided to set DeVita Skin Care apart even more by making it PETA certified and vegan. She started working with organic aloe vera as a delivery system--which serves as a great base for skincare, as it is an exceptional healer, excellent carrier (penetrating the skin 4 x faster than water) and natural antiseptic. From there, she added active natural ingredients and began to see a significant difference in her skin within a short period of time.

"I was my own test case for DeVita Skin Care as I started to develop the line, the results were noticeable to the extent that my friends and family wanted to know what I was doing," commented Cherylanne, "From there, everyone was asking for my products and that is when I knew I was really on to something that would make a real difference for women."

There are many important benefits to using all-natural, paraben-free skincare and makeup. The skin is our body’s largest organ; it’s vital to take optimum care of it. Skincare that isn’t natural is exposing the skin--and the entire body--to harsh chemicals that add to the body burden, ultimately over-stressing the skin and potentially doing more harm than good. Additionally, parabens, which are commonly used in mainstream beauty products as a preservative, have been found to mimic estrogren and have shown up in breast cancer tissue, as well as having been connected to early onset puberty in girls. It is for these reasons and her personal skincare issues that Cherylanne DeVita was an early adapter of natural, paraben free skincare.

The full line of DeVita Natural Skin Care and Color Cosmetics are available online at Media interested in samples of DeVita Skin Care or who would like to coordinate an interview with Cherylanne DeVita, please contact Lauren Verini at lauren(at)adinfinitumny(dot)com or (212) 693-2150 x311. For more information, please visit or to read DeVita Skin Care Reviews, visit

About DeVita Natural Skin Care

DeVita Natural Skin Care is the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country. Cherylanne DeVita, Ph.D., the president and CEO of DeVita Naturals, started the company in 2000 out of her desire for affordable, natural and effective skin care products that she could use on her own sensitive skin. Today, DeVita Natural Skin Care has over 100 different DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral make-up, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Skin Care and Color Cosmetics are available online and in natural foods stores throughout United States, Canada and in over 10 different countries. For more information, please visit and

In addition to her role as President and CEO of DeVita Natural Skin Care, Cherylanne also currently serves on the Executive Board of Alice Cooper’s Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.


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Lauren Verini
(212) 693-2150 311
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