Extraprise Announces Upcoming Webinar, ‘The Data Driven Buyers Journey’, Held in Conjunction with Forrester

Participants Will Discover How to Effectively Leverage Data and Learn About the Buyer

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Boston, MA (PRWEB) September 18, 2013

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, in conjunction with Forrester Research, announced a webinar entitled ‘The Data Driven Buyers Journey—Take Your Head Out of the Sand and Learn About Your Buyer’, to be held Thursday, September 26th at 2:00 PM EST. Panelists from both companies will share their insights about how data can be used to gain insight to the buyers’ journey. Marketers can click here to register for the webinar.

Data-driven marketing has taken center stage in the business world because of the increase in digital consumer touchpoints. Our webinar will guide participants on how to ‘take their heads out of the sand’ and use this data to learn about the buyer’s journey. Once the buyer’s journey is understood, marketers can gain better insight to buyer behavior and create impactful personas and content. Ultimately, this helps to align cross-channel strategy to what buyers need at the the points that they want to discover, engage, and buy.

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

About Forrester
Forrester Research is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information visit http://www.forrester.com.

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Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.


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