Nashville, TN (PRWEB) September 23, 2013
Current healthcare industry perceptions of patient engagement may clash with patient realities, according to “Observations on Connecting with Patients – 2013,” a report issued today by MedCenterDisplay.
MedCenterDisplay, a leading provider of digital patient engagement networks for hundreds of hospitals in the U.S., compiled five top-level observations for 2013.
The report spotlights what kinds of information healthcare consumers want, how they search for it and how they want it delivered. Hospital marketing that focuses primarily on traditional best-in-class treatment offerings may be missing the mark.
These key observations address digital communication, quality of content, improving HCAHPS scores, social media and branding.
Based on a 2013 Arbitron Hospital Patient and Visitor Impact Study, hospital/patient interactions must start long before a patient enters the hospital or clinic, and continue well after he leaves. The report also points to changing patient preferences on the communication of treatment plans and medications.
Go to http://www.medcenterdisplay.com/news to download the full report.
MedCenterDisplay is the leading provider of digital patient engagement networks for top hospitals across the country. Founded in 2008 by healthcare and marketing professionals, the company provides digital marketing, social media and online marketing tools that enhance patient communications, reduce patient readmissions and improve HCAHPS scores.