[Nextopia’s] Search & Navigation product offers search functionality in addition to supporting merchandiser tools to help promote products based on manual rules or an automated algorithm.
Toronto, Ontario (PRWEB) September 18, 2013
Nextopia Software Corporation, an industry leader in website search and navigation technology, today announced its inclusion in the “Market Overview: Site Search Technology” report by the independent research firm Forrester Research. In the report, Nextopia was identified as a key player in Forrester's overview of the site search market landscape alongside companies such as Google, Adobe Systems, Amazon, HP, Oracle, and other site search leaders.
In the report, which focused on the current landscape of the site search market along with an overview of site search benefits and predictions for the future of the market, Nextopia was profiled alongside larger technology giants. “Toronto-based vendor Nextopia focuses exclusively on SaaS site search for retailers in the medium-size to large business market,” stated the recently released report. “Its Search & Navigation product offers search functionality in addition to supporting merchandiser tools to help promote products based on manual rules or an automated algorithm. Nextopia offers a lower-cost SaaS alternative for smaller organizations and for enterprise organizations that want merchandiser control but don't have the resources to spend on larger commerce-focused tools.”
When compared to other players in the site search market, Nextopia scored in the categories of commerce focus, medium-size/large business track record, marketer focus, and North American focus. The firm's inclusion in the report confirms their position as a force in the site search market. “We're incredibly proud to be included in Forrester's report, and recognized as a key player in the site search market,” says Sanjay Arora, Nextopia's Founder & CEO. “It's a testament to the growth of our company, and our dedication to our core principles: innovation, customer service, and creating value for our customers.”
About Nextopia Search
The ability for shoppers to locate products within an online store quickly and easily is of the utmost importance to the success of online retailing. But, all too often, search functionality falls short of providing relevant matches to customers. Nextopia Search makes it easier for online shoppers to find the products they are looking for by employing a variety of strategies ranging from merchandising to fuzzy matching to analysis of customer search and purchase behavior.
About Nextopia Software Corporation
Nextopia Software Corporation was founded in 1999 and boasts over 1,500 customers. Their website search and navigation technologies allow companies to drastically improve their site's functionality, leading to higher conversions, happier customers, and more sales. Some of Nextopia's customers include Lord & Taylor, DME, Games Workshop, and Russell Stover.