Top Food Blogger Catherine McCord Helps Chefs Think Outside the Lunchbox

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Culinary Demo Scheduled for Tri-State Food Expo, October 2, 2013

Catherine McCord, founder of the Weelicious blog and book WEELICIOUS LUNCHES: Think Outside The Lunchbox with More Than 160 Happier Meals, provides realistic solutions to help chefs and menu developers think outside the box, and beyond the standard PB&J children’s menu. The Tri-State Food Expo takes place October 1-2 at the Meadowlands Expo Center in Secaucus, NJ.

McCord will offer these tips at the upcoming Tri-State Food Expo, where she will introduce to the new trade show new foods that engage all five senses (think shapes, colors and texture) and address noteworthy strategies to appeal to picky eaters and those with food allergies. The audience will walk away with creative ideas that will keep customers and picky eaters coming back for more. Visitors to the trade show can see her in action on Wednesday, October 2 from 12:15 - 12:45pm.

Tri-State Food Expo serves the tri-state foodservice and retail markets, and is open only to qualified buyers and industry professionals. The trade show is produced by Diversified Business Communications, in partnership with the New Jersey Restaurant Association (NJRA), an association representing more than 23,000 eating and drinking establishments in the Garden State of New Jersey.

John Moore, former marketing mastermind and branding expert for Whole Foods and Starbucks, will deliver a keynote address on Tuesday, October 1, at 1:00pm. All registrations to the show include full access to Moore’s keynote address, as well as an exhibit hall featuring hundreds of exhibitors showcasing thousands of products and services, culinary demonstrations by leading regional chefs including Chef David Burke, and additional education sessions addressing needs of today’s food and retail markets. Exhibitors include food, beverage and equipment manufacturers, manufacturing agents and suppliers, food and beverage and equipment distributors, dealers, brokers and traders.

Retail and foodservice industry professionals, decision makers and buyers can register to attend the event for free. To register to attend the show or for more information, visit For information on exhibiting a product or service, contact Harrison Hines, hhines(at)divcom(dot)com, (207) 842-5664.

Note to Media: Qualified Media may apply to attend Tri-State Food Expo free of charge at

Diversified Business Communications

The Tri-State Food Expo is produced by Diversified Business Communications. The Portland, Maine-based trade show producer is also the organizer of several leading U.S. foodservice and retail industry trade events including the New England Food Show (Boston, MA), the Seafood Expo – North America (formerly International Boston Seafood Show) (Boston, MA) and Kosherfest (Secaucus, NJ), in addition to other non-food industry shows.

New Jersey Restaurant Association

Established in 1942, the New Jersey Restaurant Association (NJRA) represents the Garden State's 25,000 eating and drinking establishments - the State's largest private sector employers, generating $14 billion in annual sales and employing over 311,000 people. Through member education, advocacy, networking, and support, NJRA has become an essential ingredient for successful and professional eating and drinking establishments, vendors, non-profits, schools and students.

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Marie Whitney
Diversified Communications
+1 207-842-5619
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Marie Whitney
Diversified Communications
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