(PRWEB) September 18, 2013
Two exciting new sessions have been announced for the inaugural Loyalty Expo Europe forum, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event is scheduled for Oct. 7-8, 2013 at the Tower Hotel in London.
The first of two sessions added is titled, “Making Change: Insights for the Inevitable,” and will explore best practices for launching loyalty program changes from identifying the market challenge and developing the business case through launching the changes to members – and all the twists and turns along the way.
Anna Lorch, Senior Director, Marriott Rewards and The Ritz-Carlton Rewards, Marriott International, will be the featured speaker. During her fascinating session, Lorch will answer questions such as: How do you identify changes in customer needs or the market? How do you then translate this information into a suite of loyalty program benefits that deliver profitable revenue streams at an acceptable cost? What are best practices for ensuring you have internal alignment to launch major program changes? Once you have internal alignment, how do you ensure your employees at the front line are prepared?
The second new session announced is titled, “From Customer Relationship Management to the ‘Customer-Managed’ Relationship,” and will focus on the state of CRM in the loyalty industry. In recent years, the most significant change has seen the pendulum of control in relationships swing toward the customer. And if so, how can businesses adapt as they shift from traditional CRM to CMR – the Customer-Managed Relationship?
Jamie Anderson, VP/Head of Global Solutions Marketing, CRM, SAP will be the featured speaker for this intriguing session. Anderson is a CRM veteran with over 15 years of experience in the customer-facing solutions space, and has worked with many brands in defining and implementing engaging customer experiences.
“These two sessions speak directly to brands relating to their most coveted asset – the customer,” shared Loyalty 360 President Erin Raese. “Both of these sessions reveal compelling aspects of the inner workings of brands’ ongoing relationships with their customers.”
Loyalty Expo Europe presents a great opportunity for marketer to come together and discuss the importance of loyalty, building strong customer relationships, along with the various challenges associated with long-term retention. This inaugural forum, presented by Loyalty 360 – The Loyalty Marketer’s Association, allows attendees to join their peers in a casual setting that promotes the mutual sharing of experiences, insights, and ideas.
The two-day event will be jam-packed with learning and expansive networking opportunities including: interactive sessions, marketer-only peer-to-peer roundtables, networking receptions, and exhibit hall. The roundtables have been quite popular at past Loyalty Expo events as participants take advantage of this opportunity to share experiences and discuss challenges and solutions.
2013 is trending to be a big year for customer experience and loyalty. Loyalty Expo Europe 2013 will provide the knowledge necessary to guide customers on the path to loyalty. Loyalty Expo has garnered the reputation of being one of the industry's premier events.
Loyalty Expo Europe 2013 will focus on the following topics:
For more information, please visit http://loyaltyexpo.eu/. To schedule an interview with a representative from Loyalty 360, contact Erin Raese at: ErinRaese(at)loyalty360(dot)org.
About Loyalty Expo Europe:
Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. By attending, you’ll have the opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with an understanding of new research, technologies, and solutions to aid their organizations on the customer loyalty journey.
Loyalty Expo Europe will take place Oct. 7-8, 2013 at The Tower Hotel, St. Katherine's Way, London. For more information visit: http://loyaltyexpo.eu/.
About Loyalty 360:
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, please visit Loyalty360.
Loyalty 360 http://loyaltyexpo.com/