Leading Wine and Spirits Distributor Upgrades Mobile Sales Functionality

Share Article

Fedway Associates, New Jersey’s Largest Liquor Wholesaler, Chooses Ai2’s Premier Sales Automation Solution

News Image
Offering a migration path from our legacy solutions means Ai2 can continue to provide cutting edge mobile ordering solutions and a pathway to the future for our customers.

Mobile enterprise software leader Ai2 today announced today that Fedway Associates of Kearny, New Jersey – one of the nation’s largest liquor wholesalers – has selected Ai2’s advanced sales order entry automation solution, POET® for its sales force of more than 300 representatives.

Fedway has been a satisfied client of Ai2 for over a decade. Recently, the company found itself seeking additional sales functionality and compatibility with the latest Windows computer hardware. Ai2 provided Fedway with Portable Order Entry Tool, known to Ai2 clients as POET. POET is compatible with the 64-bit operating systems that are currently the industry standard, as well as with the Microsoft Surface Pro and Windows 8 tablets. POET is designed to handle order entry, bar code scanning, customer-specific pricing, order guides, customer buying history and many other functions the wholesale wine and spirits industry demands.

“We’re proud of the solutions we develop and it’s a testament to their staying power that a great company like Fedway chooses to re-up with Ai2 for the next decade or more,” said Douglas Katich, CEO for Ai2. “Offering a migration path from our legacy solutions means Ai2 can continue to provide cutting-edge mobile ordering solutions and a pathway to the future for our customers.”

POET is a configurable mobile pre-sales ordering solution for district sales representatives (DSRs). The application is designed to run on a Windows-based PC and Windows 8 tablets and handles orders, returns, credits, quotes, bids, order guides, product information, customer purchase history, payment and accounts receivable information. POET has been adopted by some of the largest distributors in the U.S., making it, according to Katich, "a battle tested and proven solution." For more information, visit POET on Ai2.com.

Based in Kearny, New Jersey, Fedway Associates operates a 300,000-square-foot warehouse capable of delivering as many as 25,000 cases of wine and spirits a day to its roster of 7,000-plus customers. The company's customer base includes restaurants, clubs, taverns, and retail stores. The company wholesales high-end brands, such as Grey Goose and Bombay Sapphire vodkas, and non-alcoholic beverages, through sales and marketing agreements with distillers, wineries, and importers. For more information visit http://www.fedway.com.

Ai2 was founded in 1986 and is headquartered in downtown Chicago. Their applications are used by more than 100,000 users each day to capture upwards of $75 billion in annual sales. Since Ai2’s inception, the company’s software has facilitated more than one trillion order transactions. More than 10,000 retail stores and more than 1,000 movie theaters in the U.S. rely on Ai2’s solutions for their sales orders. Ai2 improves the sales process for some of the world’s largest distributors in foodservice, convenience store, grocery, beverage, liquor, hardware, medical, beauty products, jewelry and more. For more information, visit Ai2.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Max Stewart
(312) 920-9366
Email >
Follow us on
Visit website