Omni Direct Dominates U.S. Hispanic Short Form Creative with Three ERA Moxie Award Nominations

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U.S. Hispanic Short Form Nominations Highlight Omni Direct’s U.S. Hispanic Expertise

Omni Direct

We’re grateful to work with great marketers that understand the value of adapting messaging and creative that resonates culturally with the Latino audience.

Omni Direct, leaders in U.S. Hispanic direct response marketing, announced their three Electronic Retailer Association (ERA) Moxie Award nominations for Best Short Form in the U.S. Hispanic category.

The 2013 ERA Moxie Awards honors the best in television, radio, and online direct response campaigns of the year. Omni Direct’s unmatched experience in U.S. Hispanic DRTV helped their team create three short-form advertisements recognized by the ERA and judged by industry peers. The three ERA Moxie award nominations are for Cami Shaper, Clear TV, and HD Foldaways short form TV commercials. Both Cami Shaper and Clear TV are marketed and distributed by TriStar Products and HD Foldaways is marketed and distributed by Idea Village.

Alex Agurcia, Founder and CEO of Omni Direct, said, “Each of these products had untapped potential within the U.S. Hispanic market. We’re grateful to work with great marketers that understand the value of adapting messaging and creative that resonates culturally with the Latino audience. We see that it makes a difference in campaign results. Our team certainly appreciates the recognition by the ERA and our industry peers. With three nominations, we’re looking forward to the awards night.”

Omni Direct is familiar in accepting awards for their U.S. Hispanic DRTV campaigns. As experts in U.S. Hispanic media buying and production, Omni Direct was nominated for Best U.S. Hispanic Long Form infomercial in 2009 for Xtreme Bra, and Best U.S. Hispanic Short Form for Sobre De Oro in the same year. In 2011, they won Best U.S. Hispanic Short Form for Muzzy, an internationally recognized children’s language learning product. In 2012, Omni Direct was again nominated for Best U.S. Short Form for two spots: Trendy Top and Pedi Spin and won the category in that year for Clave Al Ingles, a language learning system endorsed by celebrity boxing great, Oscar de la Hoya,

Winners of the 2013 ERA Moxie Awards will be announced at the ERA Moxie Awards Gala on September 26, 2013 during the 2013 ERA D2C Show at the Wynn Las Vegas.

For more information about Omni Direct and their U.S. Hispanic and direct response marketing expertise, please visit http://www.omnidirect.tv.

About Omni Direct

Established in 1999, Omni Direct is the nation’s leading U.S. Hispanic full service direct response marketing company. With the experience of launching hundreds of successful DR campaigns to the Hispanic market for Fortune 500 companies, DR industry leaders and entrepreneurs alike, Omni Direct uses a best practices approach to campaign set-up, launch and management. Offering services from strategic planning, creative production, and media buying, to managing call center operations, fulfillment and customer service, Omni Direct’s focus is on delivering measurable and sustainable return on investment. The company prides itself on the quality campaigns, relationships, results, and reputation it has garnered in the industry.

About the ERA and ERA Moxie Awards

Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry’s most prominent retail merchants, including eBay, Discovery Communications, Gaiam, Guthy-Renker Corporation, HSN, QVC, ShopNBC, and Thane.

For more information about ERA, please visit http://www.retailing.org.

The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best direct response campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. visit http://www.D2Cshow.org.

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Mari Escamilla

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