Intelex New Season Ranges for 2013 Available to Buy Now

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The Northamptonshire based Intelex Group has had a busy 2013 which has seen the introduction of six new product and licensed ranges added to their portfolio.

Yoohoo Microwavable Toy
Intelex have continued to respond to growing demands for novel and multi-purpose products by creating a unique and exciting portfolio of fun, heatable toys.

Darren Ingram, Sales Director at Intelex talks about why innovation is so key to their agenda. “We’ve seen considerable interest grow in the heatable product sector since the launch of our original Hot Pak®, followed by Beddy Bear® our first ever fully heatable plush toy. We’ve continued to respond to growing demands for novel and multi-purpose products by creating a unique and exciting portfolio of fun, heatable toys that continues to expand the warmable plush toy sector and appeal to a wide range of retail sectors from pharmacies, gift shops, garden centres, duty free, fashion, Homewares, department stores and toy shops.”

Intelex are tapping into several forecasted toy trends. In February this year, the Toy Association talks about movement towards 24/7 play and the increasing number of multi-function toys that appeal to both children and practical, value-conscious parents.
Intelex ‘s mission from the outset has been to create useful, dual purpose products and their portfolio is filled with plush play toys doubling up as bed warming companions, to Pillowheads®; cute toy and pillow in one, to a children’s wheeled animal themed Trolli™ that convert into a handy backpack.

Another trend noted was for playthings for sociable teens and tweens. It’s perhaps no surprise that this demographic are looking to engage with something other than a computer or TV screen, in fact classic game play is now considered novel and a return to licensed figures, traditional board games and outdoor activities are on the rise.

Intelex’s licensed range includes the fully warmable characters of Bagpuss®, Gromit™, Shaun the Sheep™ and Boofle™. The launch of the fully heatable range of YooHoo™ has retailers keenly anticipating the opportunity for selling the wildly popular and ‘highly endangered’ YooHoo and Friends™ with the added functionality of being fully warmable in the microwave. YooHoo™ has a RRP of £14.95 and the range includes five of the best selling characters.

The Intelex team fresh back from exhibiting at the Autumn Fair have announced this week their stocks of their new season are now available to order for immediate delivery and pre-orders for YooHoo™ are now being despatched from Monday the 23rd September.
To find out more about Intelex’s portfolio of fully warmable toys visit http://www.intelex.co.uk, phone the team on 01933 679 777 or email sales@intelex.co.uk.

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Keri Williams
Intelex
0845 094 2404
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