City Bike Company Brooklyn Cruiser to Rebrand as Brooklyn Bicycle Company

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Name Change to Reflect Brands Growing Product Offerings

Brooklyn Bicycle Company is an all-encompassing name we feel will properly represent where we are as a brand.

City bike company Brooklyn Cruiser today announced plans to rebrand this fall to include changing the company’s name to Brooklyn Bicycle Company. The new name is intended to reflect the company’s recent expansion as well as the company’s launch into the bike accessories market. The urban bike designers intend to retain their core tone, and Brooklyn Cruiser 2011-2013 models will immediately earn the status of “Brooklyn Cruiser branded originals.”

“Brooklyn Bicycle Company is an all-encompassing name we feel will properly represent where we are as a brand and where we’re headed in the future,” said Brooklyn Cruiser President Ryan Zagata. “Our company continues to evolve in a positive direction thanks to the feedback from our customers and we’re happy that our name will more accurately represent who we are as a brand,” he added.

Most recently, the company has added an additional single speed model as well as two seven speed models to the line-up. Additionally, the company is going to be adding an array of bike accessories including bike baskets, bike saddles and grips. All bikes and accessories will be reflective of the new name starting in 2014.

About Brooklyn Cruiser
Established in 2011, Brooklyn Cruiser mirrors the same iconic qualities of Brooklyn itself - accessibility, durability, and original style. Brooklyn Cruiser commuter bikes are available in single speed, three speed and seven speed models starting at $399. Bikes can be found at retail locations across the United States and in Canada or can be purchased online at http://www.brooklyncruiser.com. For more information, contact Heather Holland at heather(at)brooklyncruiser(dot)com or call (800) 631-0630. Brooklyn Cruiser is based in Williamsburg, Brooklyn.

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Ryan Zagata
Brooklyn Cruiser LLC
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