Weymouth, MA (PRWEB) September 18, 2013
Targeting specific industries with communication products and services that meet their unique needs is a solid growth strategy in the printing industry. However, developing the right business focus and strategies to succeed in a specific industry hinges on a comprehensive market analysis and development of the right business focus and strategies, which are not easy tasks.
“More and more firms are seeking the immense benefits targeting specific industries can deliver,” says Lisa Cross, Associate Director of InfoTrends’ Business Development Strategies Service. “These benefits include identifying profitable niches, filling uncovered market needs and gaps, positioning as a provider with a deep industry knowledge, and enhancing credibility to drive sales.”
InfoTrends’ Understanding Vertical Markets in Western Europe: Corporate Communication Requirements will provide print service providers, document outsourcing service providers, cross-media and marketing service companies, business process outsourcing companies, and industry suppliers with the market intelligence needed to successfully target a specific vertical market and establish leadership within that vertical.
This study will:
- Profile communication service requirements (print and online) across 5 different vertical industries in Western Europe
- Focus on large enterprises with 100+ employees
- Quantify spending by key application area and media type
- Assess process for selecting providers
- Identify strategies and recommendations for business growth by market and application
- Identify current and future communication across key service areas
- Examine market-defining trends
Markets under consideration for the study include Education, Financial Services, Healthcare, Retail, Manufacturing, and Government (early subscribers will guide markets selected).
For more information on Understanding Vertical Markets in Western Europe: Corporate Communication Requirements, contact Scott Phinney at +1 781 616 2123 or email scott(dot)phinney(at)infotrends(dot)com.
Take advantage of early subscriber rates through November 15, 2013.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
For media inquiries, contact Donna O'Malley at +1 781 616 2116 or donna(dot)omalley(at)infotrends(dot)com.