Post Planner Offers Franchises, Small Businesses, a Tool to Streamline Brand Management

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Recently, Facebook announced that contests were no longer required to be hosted by a third party application, opening the door for Post Planner to offer new contest features for page managers.

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Post Planner is like an entire Facebook marketing team in one app that allows a page manager access to high quality content.

This past month, Facebook announced that contests were no longer required to be hosted by a third party application and instead can be run directly on the social media site's timelines. The news has broad implications for small business, franchises, brand managers and more.

According to a study by Pew Internet & American Life Project, two-thirds of online adults use social media platforms and of those online users, 67 percent use Facebook. And while today's online information has a hefty reach, a 2012 survey by Manta, a small business networking company, reveals that 58 percent of companies with a Facebook feel they don't use it properly; meaning potential communication conversion opportunities via social media are not being used to their full potential. Post Planner, a Facebook application designed to coordinate content, offers a solution for franchise and small business owners to managing page and status updates with access to approved and applicable content from corporate offices.

The Facebook content engine generates material on trending topics with organized search and library tools, status update ideas, and an option to queue updates for Facebook Pages. Post Planner helps provide consistent and targeted posts that increase the number of fans who see each post and its reach. Simple to use, Post Planner requires no external login or redirection; it operates entirely inside Facebook.

Five reasons Post Planner can benefit any franchise or small business and save a social media manager time:

1. Queue up publishing content and status updates to each Facebook page based on a user generated schedule. Save even more time and upload a file of multiple posts to automatically schedule and queue in one easy move.
2. Identify the latest trending content from other Facebook Pages, Twitter accounts, or blogs within the Post Planner application to add to the status queue, and crowdsource content from other Post Planner users with the source engine. If a Post Planner user creates a folder with relevant information, this folder is available for all Post Planner users to select content from.
3. Target posts based on details like gender, age and marital status, and save the targeted information for future use in the library.
4. View easy-to-read analytics that show the percentage of people who liked or commented on a page.
5. A searchable database of thousands of pre-written updates based on brands, calls to action, and seasons etc. that are available to use as status or just as inspiration.

41 percent of adult internet users take photos or videos that they have found online and repost them, as reported by the Pew Internet & American Life Project's study. These online curators can take a franchise or brand to a higher level if social media platforms are used correctly, and content posted frequently.

Post Planner is like an entire Facebook marketing team in one app that allows a page manager access to high quality content,” said Post Planner Creator Joshua Parkinson. “The app saves tons of time scheduling and queueing posts, that makes posting more content frequently easier, which grows engagement, virality, and reach.”
Find out more about Post Planner at

About Post Planner
Post Planner was created by Joshua Parkinson, a wordsmith turned tech junkie with a passion for conversation and content that led him around the world, and eventually to bootstrap the Facebook content manager. He and a French partner launched Post Planner, along with the help of a developer he’s still never met in person. With $2,000, and a fortunate TechCrunch France article on release day, Post Planner launched in 2011, with paid sign-ups on day 1.
Constantly weaving in new features to the interface, Joshua and overseas developer, Slav, grew Post Planner from a simple scheduler and “status ideas engine” to an app with numerous essential publishing tools for maximizing Facebook page engagement. Joshua sees the startup as belonging to its users as much as him, and continues to add features to the app based on immediate customer needs.

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Rachael Gray
Abbi Agency
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