Waltham, MA (PRWEB) September 19, 2013
Passkey’s flagship product, GroupMAX, has been awarded the Web Marketing Association (WMA) 2013 WebAward for Outstanding Achievement in Web Development for the Hotel and Lodging Sector.
The WMA's WebAward is the premier annual website award competition that sets the standard of excellence for website development. Judged by a panel of industry professionals, submissions are scored in terms of design, innovation, content, technology, interactivity, copywriting and ease of use. To earn this distinction, GroupMAX scored higher than the Hotel and Lodging sector averages as well as the overall WebAward averages in the areas of innovation, content, technology and interactivity.
GroupMAX is widely accepted as the industry standard for group hotel bookings by hotels, corporations, destinations and meeting planners worldwide. The cloud-based solution’s newly launched booking engine, which WebAward judges reviewed, was designed for optimal user experience and maximum revenue creation for hotels and destinations. Fully customizable and built to support stunning visuals and abundant creative promotional tools, the booking engine is truly innovative.
"Our goal is always to improve the event experience, and every feature of GroupMAX is developed with that in mind, including the booking website itself,” says Greg Pesik, president & CEO of Passkey. "This recognition from the Web Marketing Association surely validates our development efforts.”
About Passkey International, Inc.
Passkey (http://www.passkey.com) is the travel industry's leading hotel booking technology for meetings and events. The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for group guests to book their hotel rooms online in event-specific booking websites while enjoying multiple stay and upgrade options. With offices in the US, the UK and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.
Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.