Moen Incorporated Makes a ‘Statement’ With New Global Ad Campaign

Share Article

Moen's newest ads are based on a simple premise; just as a statement piece necklace can transform the look of an outfit, a statement piece faucet can also transform the look of a bathroom.

News Image
'Our industry often thinks of faucets as the jewelry of the bathroom,' said Tim McDonough, vice president, global brand marketing, Moen Incorporated.

With the launch of its latest global advertising, Moen, the number one faucet brand in North America, wants homeowners to see how a small project – like installing a new Moen faucet – can make a big impact. The brand’s newest ads are based on a simple premise; just as a statement piece necklace can transform the look of an outfit, a statement piece faucet can also transform the look of a bathroom. The campaign was created by The Martin Agency and will air in the U.S., India and Canada and feature beautiful, thoughtfully designed Moen faucets that were developed specifically for each country.

“Our industry often thinks of faucets as the jewelry of the bathroom,” said Tim McDonough, vice president, global brand marketing, Moen Incorporated. “The perfect faucet can add glamour and style, and highlight a homeowner’s personal taste. At Moen, we understand the impact a faucet can make. The goal of our latest advertising campaign is to help consumers see for themselves how a new faucet can make a statement in their own homes.”

To bring this idea to life, Moen and The Martin Agency invited jewelry designers from around the world to submit sketches of necklaces that were inspired by several of Moen’s distinct, statement-piece faucets. From these sketches, select jewelry designers were chosen to create one-of-a-kind necklaces, which embodied unique design elements from each faucet.

The artists selected include Sarah Loertscher and Gina Pankowski from Seattle; Sarah Chapman of Minneapolis; Andrea Blais of Calgary; and the TV commercial’s director, Johan Perjus of Sweden.

In the ads, each unique, statement necklace literally transforms into the faucet that inspired it, revealing the dramatic transformation the faucet provides to a space.

“Moen has long been known as a leader in innovation, reliability and durability,” McDonough added. “We believe these new ads will open consumers’ eyes to the wide variety of beautiful, statement-piece faucet styles that Moen offers today.”

The faucets featured in the U.S. ads include the Weymouth™, 90°™ and Arris™ bathroom collections. The new commercials began appearing on major cable networks, including HGTV, Food Network, USA and the Cooking Channel this month. The accompanying print campaign was shot by fashion photographer Amber Gray and still life photographer Lisa Shin and will appear in a number of publications starting in November.

To learn more about Moen and its statement-piece products, visit moen.com/statementpiece.

---

About Moen

As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior performing products that deliver lower lifetime costs for today's facilities.

Moen has worked diligently to support, promote and advance sustainability within the organization and the plumbing industry. The company has been recognized with the 2011 EPA WaterSense® Excellence Award, as well as the 2010 EPA WaterSense Manufacturer Partner of the Year Award, for its work to protect the future of our nation’s water supply through the introduction and ongoing support of water-efficient products, programs and practices, while keeping consumers’ needs top-of-mind.

Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The company is a leader in the home and security industries and features well-known and trusted brands like Moen® faucets, Master Lock® padlocks and security products, MasterBrand Cabinets®, Therma-Tru® entryway systems and Simonton Windows®. For more information, please visit http://www.fbhs.com.

WaterSense is a registered trademark of U.S. Environmental Protection Agency (EPA).

Contact:    
Jennifer Allanson or Kristi Stolarski
Falls Communications
(216) 696-0229
jallanson(at)fallscommunications(dot)com
kstolarski(at)fallscommunications(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Allanson
Visit website