Search Discovery Announces Partnership With Adobe Dynamic Tag Management

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Adobe DTM launches and announces that it will be free to everyone.

Search Discovery, Inc.

As the creators of Satellite, no one in the world has more experience helping Fortune 500 brands leverage the powerful options within Adobe DTM... - Lee Blankenship, CEO of Search Discovery, Inc.

Today, Adobe Systems has unveiled the newly integrated acquisition of Satellite Tag Management from Atlanta based analytics consultancy Search Discovery into the Adobe Marketing Cloud. As stated by Senior Platform Product Manager Dave McNamee, the newly named Adobe Dynamic Tag Management (DTM) is now available to all existing Adobe Marketing Cloud customers at no additional cost. Even more exciting, Adobe also stated that Adobe DTM would soon be freely available to anyone in the world, as a stand-alone free technology.

Getting your hands on Adobe DTM for existing customers will be as easy as logging in as it is now part of their marketing cloud interface. For non-Adobe customers, patience will be a virtue as we all wait and see when the public option is released. The second question for Adobe DTM customers will quickly be, “What are the best practices and how do I leverage such a powerful solution?” Search Discovery CEO Lee Blankenship stated, “As the creators of Satellite, no one in the world has more experience helping Fortune 500 brands leverage the powerful options within Adobe DTM. We have dedicated teams with experience installing hundreds of instances of Adobe DTM with amazing brands looking to increase the sophistication of all of their technologies from web analytics tools to voice of customer to multivariate tools. We will be working directly with customers and partnering with Adobe to satisfy the wave of Adobe DTM customers looking to improve their digital businesses”.

While under the Satellite flag, the Adobe DTM technology was undefeated in competitive proofs of concept. Coined by Search Discovery as a “Blind POC” the Search Discovery team often distributed branded blindfolds asking prospective customers to ignore the sales hype and put Satellite into a head to head POC. By asking prospects to install Satellite and any other set of TMS providers such as BrightTag, Ensighten, or Tealium in a head to head proof of concept, Satellite demonstrated its superior technology, overcoming the sales hype and misdirection. In order to level the playing field and make it a true Blind POC, prospective TMS buyers were asked not to disclose to any TMS vendor what questions or requirements would be asked of them in the live demonstration. As stated by Search Discovery CEO Lee Blankenship, “That’s where the rubber hits the road. Ask any TMS provider if they can do something and the response is always yes. Ask them if the TMS is easy to use, fast and powerful, you always get a resounding yes. Ask a TMS provider to install a web analytics tool in a complex real world scenario, that’s when the wheels start coming off. And that is why Satellite never lost a Blind POC, and why Adobe recognized Satellite as the market leader.”

Because of its unmatched power and agility, companies like AT&T, Johnson & Johnson, and Ticketmaster choose Satellite time after time. With the announcement of Adobe DTM not only being free, but also eventually being available to non-Adobe Marketing Cloud customers, never before has the decision for deploying tag management been so simple. As for the TMS providers that are also free, Adobe DTM shatters the concept of what is possible as the only enterprise level TMS with a proven track record of handling the most advanced TMS requirements.

Adobe Systems acquired Satellite TMS from Search Discovery in July 2013 to replace their existing tag management product. As a leader in the TMS space, Satellite was unparalleled at installing not just the plethora of ever expanding 3rd party marketing pixels that digital marketers need, but more importantly, specialized at installing and increasing the sophistication of the most important and complex measurement technologies of enterprise marketers. With the only true web analytics integration of any TMS provider, installing tools like Adobe Analytics, Target, and Google Analytics with Adobe DTM is a game changing solution for these mission critical technologies.

As stated by Dave McNamee, one of the most common challenges in digital marketing is getting technologies in place and making them actionable. To solve this challenge, Adobe announces Dynamic Tag Management, an exciting new capability of the Adobe Marketing Cloud for managing the tagging and data distribution of web properties. Dynamic Tag Management makes deploying and managing digital marketing services easier than ever and lets marketers focus on getting results from their digital properties without worrying about code and deployment processes.

Adobe DTM is better than other solutions on the market because it not only provides world class tag management functionality, but it also provides innovative tools for distributing data across all digital marketing systems, independent of the Adobe Marketing Cloud. When asked about current integrations with technologies such as Google Analytics, Search Discovery Director of Analytics Michael Helbling stated, “Adobe Dynamic Tag Management is not only going to retain the powerful integrations with tools such as Google Analytics, but will remain an open platform for installing any technology a marketer needs to accomplish their goals.”

Dynamic Tag Management enables digital marketers to think about visitor interactions and the results they want to achieve like no other tag management solution on the market. These interactions are captured in powerful rules that drive visitor experience and data collection. The events and conditions built natively into Dynamic Tag Management provide ultimate power and flexibility in determining whether an action or set of actions should be taken. The result is blazingly fast implementation of ultra-sophisticated digital marketing workflows, with no

involvement from IT and no dependency on extra server calls. It's the best of all worlds. To further enable digital marketers to deliver relevant and personalized experiences in real-time, Adobe is providing Dynamic Tag Management as a complimentary capability within the Adobe Marketing Cloud, facilitating tag management and data distribution capabilities of all Marketing Cloud solutions.

About Search Discovery, Inc.

Search Discovery is a software development and digital agency headquartered in Atlanta, GA. Search Discovery created and sold Satellite Tag Management system to Adobe Systems in 2013. SDI a boutique data agency, focused on tackling unique challenges around big data, web analytics, usability, information architecture, paid and organic search, social media, and reputation management. For more information visit Search Discovery at or follow Search Discovery on Twitter (@SearchDiscovery).

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