San Diego, CA (PRWEB) September 20, 2013
TAAZ, Inc. announced today that Cover FX, the global cosmetic company that provides makeup innovations for every skin type, now makes it easy for any consumer to find the precise foundation and concealer for their individual skin tone.
The Cover FX Shade Finder, created by TAAZ, Inc., is a free, interactive tool for consumers to discover their perfect shade and virtually try on recommended products, even with formulas that in the past may have been hard for individuals to match with confidence. The tool is available at CoverFX.com.
“Our new Shade Finder helps a consumer identify what foundation formula and shade she needs. This knowledge guides her journey through Cover FX products, representative of our global shade palette and good-for-you ingredients,” says Christine Robles, Director of eCommerce at Cover FX.
“We are building relationships with our consumers one by one. This tool helps us understand our customers, helps her understand herself and creates a connection between the individual and the products needed to create a beautiful look.”
Beauty experts know that the right foundation and concealer create the canvas for a flawless look before applying color cosmetics such as blush and eyeshadow.
However, foundation is available in creams, liquids and powders. Undertones may be pink, neutral or golden, and skin colors vary even more. Combine all of these factors and consumers can get overwhelmed by choices, or worse, end up buying the wrong product.
The simple, three-step process of the Cover FX Shade Finder matches consumers to the best formula type, while also identifying her skin color and undertone to find the perfect shade.
When deciding to build their interactive Shade Finder, Cover FX CEO Sharon Collier knew TAAZ was the right choice.
“TAAZ, Inc. has been a great partner of mine for many years. Not only do they deliver high engagement, but also a dramatic lift in sales,” said Collier. “The value they add to our brand and our relationship with consumers is powerful.”
The Shade Finder tool offered by Cover FX is made possible by patented TAAZ technology that has been developed through computer vision and computer graphics research over the past ten years.
About TAAZ, Inc.
For every woman who wants creative control when it comes to personal style, TAAZ is the brains behind the beauty™. TAAZ is a San Diego-based company that enables beauty brands and retailers to deliver an accurate, interactive buying experience using its virtual try-on technology.
The company’s augmented reality technology is available in HTML and is designed for both websites and mobile devices, giving consumers a reliable and seamless experience from their desktop to their tablet device. TAAZ can be found online at http://www.taaz.com and in the App Stores on iTunes and Android.
About Cover FX,
Cover FX, headquartered in Toronto, Canada, develops, markets and distributes cosmetic products featuring full-coverage, healthy formulations in a global shade palette. The authority on healthy foundation, Cover FX's range is designed to match every skin tone and be safe for use on even the most sensitive skin. Cover FX products are available at http://www.coverfx.com, at leading North American retailers including Sephora, Sephora inside JCPenney, and Shoppers Drug Mart; in the UK at Harvey Nichols and House of Fraser; and at http://www.sephora.com and http://www.dermstore.com. In addition, Cover FX is preferred by professional makeup artists in print, runway and film for the superior coverage and wearability it provides. For further information on Cover FX, please visit http://www.coverfx.com.