Yamaha Names Brian Petterson Wind Instrument Marketing Manager

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Takes Helm at Growing Department

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"We are confident that he will help us grow our market share in wind instruments," said Roger Eaton, marketing manager, Band & Orchestral Division, Yamaha Corporation of America.

Yamaha Corporation of America, Band & Orchestral Division, today announced the promotion of Brian Petterson to Wind Instrument Marketing Manager.

In his previous position, Petterson served as Assistant Marketing Manager for Yamaha Wind Instruments, where he oversaw the execution of successful marketing campaigns, including the “Step Up to Yamaha” promotion.

Brian’s prior roles within the Yamaha Winds Department include serving as Product Manager, with responsibility for conducting strategic market research for new products, providing salesperson training and developing advertising materials, as well as Product Specialist, where he planned trade show strategies and researched market trends, among other responsibilities.

“Brian’s achievements and product expertise make him a valuable member of our marketing team,” said Roger Eaton, Director of Marketing, Yamaha Band & Orchestral Division. “In his new role, we are confident that he will help us grow our market share in wind instruments.”

Before joining Yamaha, Brian held the position of sales representative at Anaheim Band Instruments in California.

Petterson earned his Bachelor of Arts degree, with majors in Music Performance and Music Education and a minor in General Business Administration, at the University of Arizona.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation(at)yamaha(dot)com; or visit http://4wrd.it/YAMAHAUSA.

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Marc Ferris
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