Glossy coffee table books still offer an experience that an e-book can’t...
Delray Beach, FL (PRWEB) September 20, 2013
Great Escape Publishing has launched two new programs that will help their readers fund travels in exciting ways. The first program, Travel Videos for Profit, embraces a lucrative trend – the fact that video is here to stay, it’s growing, and is no longer limited to highly-trained specialists.
With today’s advancements in technology, anyone with a video feature on a modern Digital SLR camera or smartphone and iPad can learn how to take saleable travel videos. To create this program, Lori Allen, Director of Great Escape Publishing turned to Tom Reissmann, a professional videographer, and traveler who gets complimentary meals, hotel upgrades, and upwards of $5,000 for his travel video services.
The travel video opportunity exists because videos are helping companies attract the right buyers, which can result in increased sales. “Restaurants, tour operators, hotels and resorts are all adding video to their websites now as a way to let customers ‘try it before they buy it,’” Lori Allen explained.
Lori continued, “It works because unlike anything else you buy online – books, clothes, TVs, jewelry, travel is one of those things you can't return if you don't like it. So customers respond really well to video. How well? The latest reports I saw online said a customer is 144% more likely to buy something after watching a video of it than they are simply reading about it or scrolling through pictures online.”
If for instance, a backpacker, business traveler, honeymooner, or family with kids are looking for a hotel, they all have different needs – and watching a video can help them feel more confident they’ll get what they’re looking for.
The video can transport them into that hotel – and guide them through the main entrance lobby... down the hall... and into a hotel room... as if they’re really there. And, for the traveler filming the hotel – a short 30-second video clip can earn them up to $500.
Travel Videos for Profit shows people what they need to know, who to contact, how to set prices, how to barter for free stays, how to make anywhere from $250 to $4,000 per video and more. Tom Reissmann for instance, earned $4,000 for a 4-minute video clip of an exclusive family resort in Spain, complete with paella dinner, underwater shots in the pool and shots of the children interacting with local animals.
In another example, a second trend currently on the rise is that of coffee table book sales – even though many magazines and books are going digital. Photos – which make up a large portion of coffee table books – still look best in print.
An article in The Wall Street Journal’s Market Watch last year confirms this stating “glossy coffee table books still offer an experience that an e-book can’t -- which means bookstores and publishers are likely to rely on them, and market them, more heavily.”
While cities are interesting to photograph, smaller U.S. towns and counties can also be quite profitable because there’s less competition. In fact, a local resident can earn up to $9,000 to take photos of their community – everything from wildlife, food, landmarks, festivals, churches, craft shows, landscapes, architecture, and more.
To embrace this unique opportunity, Lori Allen turned to Mark Langford, a “Native San Antonian” and professional photographer, who has seen his photos of San Antonio published in six coffee table books. He’s even earned $15,000- $20,000 for a couple of his books.
The key to profiting from your book is to find the right publisher. And there’s really only one in the U.S. who is willing to pay up to $9,000 for the right communities. Great Escape Publishing readers will find out who this publisher is – complete with contact details, what to say and do and negotiation tactics in Your Name on a Coffee Table Book: A Step-by-Step Guide to Cashing in on Photos of Your Hometown..
The perks are fun, too. By working on book projects, Mark Langford was granted permission to photograph several San Antonio NBA Spurs' games and shared the floor with professional sports photographers. He was also able to photograph an NFL pre-season game between the Houston Oilers and the Dallas Cowboys at the San Antonio Alamodome.
Taking photos for coffee table books is a great opportunity for people to photograph all the great qualities of their community, enjoy VIP perks right at home, get published, and get paid very well. What’s more, the money they earn could go a long way in funding multiple trips – anywhere in the world.
About Great Escape Publishing:
Great Escape Publishing (formerly known as the AWAI Travel Division) has been helping people get paid to travel since 2004. You can learn more at: http://www.GreatEscapePublishing.com/.