How consumers shop, interact with brands and communicate with one another is changing drastically,” says Tim McMullen. “When consumers’ behaviors change, the rules of marketing must change with them.
Atlanta, GA (PRWEB) September 24, 2013
Leading marketing strategists, master story-tellers and brothers, Dave McMullen and Tim McMullen of Atlanta ad agency, redpepper, will present to Atlanta’s marketing community at separate events on September 26, 2013. The marketing scientists will divulge tips attendees can use to meaningfully affect the lives of their target audiences.
Although the dynamic duo will not be presenting side by side, both will deliver insightful presentations on ways to engage consumers using an innovative approach, effective marketing campaigns, and groundbreaking digital technologies.
Tim McMullen, founder and executive creative director of redpepper, who is currently touring the nation American Marketing Association (AMA) events, will be speaking at the Atlanta AMA breakfast event at the City Club of Buckhead. During this presentation McMullen will encourage attendees to think like marketing scientists and will demonstrate ways to evoke positive responses from their audiences. Ultimately, those in attendance will understand how to measure the ROI of effective social content and prove that a more flexible, inventive and open approach to marketing leaves room for innovation, which ultimately leads to success.
“How consumers shop, interact with brands and communicate with one another is changing drastically,” says Tim McMullen. “When consumers’ behaviors change, the rules of marketing must change with them. It’s time to stop thinking like marketers and start thinking like marketing scientists.”
Dave McMullen, partner at redpepper who was recently featured on CBS’s 60 Minutes, will answer gnawing questions about the future of customer engagement at the Customer Engagement Marketing Summit. Using the same marketing scientist concept, McMullen will explore ways marketers can study, innovate and invent new ways to engage in today’s fast-changing world of technology and evolving social habits, while also connecting the dots to existing campaigns.
Ad agency by day, invention lab by night, redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the 5000 fastest growing companies in the country by Inc. Magazine for five years running. Partners Tim McMullen and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper’s creative work has been recognized with more than three dozen national and regional industry awards. The agency has also received global coverage for their marketing innovation in a variety of outlets from CNN and 60 Minutes to TechCrunch and Slate.