Spark Design Awards announces Ravi Sawhney as head juror of Experience Design Awards

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Founder and CEO of RKS, Ravi Sawhney heads Spark>Experience Design Awards and encourages designers to enter.

The Spark>Experience Design Awards

It concerns designing and improving the customer experience, from the beginning of the development cycle through design, manufacture, marketing, sales, to the showroom interiors, interfaces, graphics, service and ultimate disposal.

Ravi Sawhney, the Founder and CEO of RKS, is honored to chair Spark Design Awards’ first Experience jury. The new and unique design competition focuses on designing and improving the customer experience. Sawhney has written extensively on the topic and has gathered a jury of design experts including Craig LaRosa, VP of In-Store Experience & Design at Sears, Frank Tyneski, Chief of Design and Experience at JMI Equity, and Don Norman, of Nielsen Norman Group and IDEO Fellow, to join him in October to judge entries. Ravi Sawhney is eager to encourage designers to join in the competition before the deadline of October 10, 2013.

"This relatively new discipline goes under several names, like Service Design, UE and Experience Design.” says Spark Director, Peter Kuchnick.”It concerns designing and improving the customer experience, from the beginning of the development cycle through design, manufacture, marketing, sales, to the showroom interiors, interfaces, graphics, service and ultimate disposal."

"Every customer touch point is studied and analyzed before the actual design is crystallized," observed Ravi Sawney. "It's critical to understand the whole process before the building phase begins. With today's engaged, social and sophisticated customers, companies simply cannot afford to ignore how the user will experience their design. One bad tweet can lead to many thousands."

"This all-encompassing, holistic approach is being applied by all sorts of design practices. Well-known product designers, architects and interior designers have dedicated staff to this growing area, and many major companies consider their Chief Experience Officer as their highest design title." continues Kuchnick.

Call for Entries

Spark is international in scope and accepts entries from all designers, everywhere. Spark>Experience is for professional designers only. Student work is submitted into Spark>Concept. Submissions will be accepted from designers and organizations which have created examples of breakthrough experience and service design. Entries will be gathered from July 1 to October 10, 2013. Finalists will send their work or displays to Spark from October 14-25. The Spark Awards Celebration will follow in January.

Learn more about this organization and all these competitions at the Spark website landing page at http://www.sparkawards.com.

About RKS

RKS is an innovation and design consulting firm delivering human-focused solutions with global impact. Founded in 1980, RKS utilizes design as a strategic tool advancing client’s ability to focus on people’s needs and aspirations while creating sustainable business results and benefits to society. Working domestically and globally and having won over 150 major design awards, RKS credits Maslow and Campbell’s work as the foundation for its systematic and pragmatic set of frameworks, setting the stage for the creation of experiences that motivate and reward audiences.

Read more at http://www.rksdesign.com

Press Contact

Jessica White
Marketing Associate
Jessica(at)RKSdesign.com

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