Celltick and Y2CF Partner to Bring Mobile Coupons to the Mass Market in India

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Y2CF to Leverage Celltick’s Real Time Coupon Server for Daily Mobile Deals

Celltick, a global leader in mobile initiated commerce, today announced that it has partnered with Y2CF to provide coupons to the mass mobile market in India through its Real Time Coupon Server.

By integrating with the Real Time Coupon Server, Y2CF will have its mobile coupons published through Celltick’s distribution and publisher partnerships. Celltick’s patented technology coupled with its expertise and deep understanding of local consumer behavior and cultures will allow effective targeting of consumers with offers for physical goods and services based on the location and demographics of the user.

With this partnership, Y2CF will be able to reach and intelligently target consumers in real-time for mobile coupons that can be redeemed in store or online. Y2CF has more than 10,000 merchants that it has relationships in more than 50 cities. With this partnership, these coupons would be able to reach over 100 million users in India. Consumers in India can now benefit from easy and quick access to coupons on their mobile.

"We are excited about partnering with Celltick to distribute mobile coupons with a relevant and efficient channel,” said Mohammad Imthiaz, founder & CEO of Y2CF Digital Media Pvt Ltd. “Not only does this bring value to the consumer but also to the brands that partner with us.”

“We are very happy to be partnering with Y2CF to provide a unique solution to reach and intelligently target a new segment of consumers with mobile coupons,” said Abraham Punnoose, Managing Director, Celltick India. “With this partnership, we will be able to provide everyday savings on goods and services for consumers on their mobile devices, while ensuring benefits for our partners and thereby the merchants. We are committed to enabling and evolving mobile to be a true part of the consumer’s everyday life. Our Real Time Coupon Server allows brands to bridge into an untapped opportunity of high growth markets.”

About Y2CF

Y2CF is a consumer products & marketing company, with focus on device-agnostic location-based mobile services. With about 100+ experienced and enthusiastic professionals primarily from the mobile space, Y2CF has talent with expertise in Brand Marketing, Mobile VAS, Product & Sales. Headquartered in Gurgaon, India Y2CF is led by founder & CEO Mohammed Imthiaz, who was earlier heading Non-Voice mobile business for Bharti Airtel Limited. For more information, visit http://www.y2cf.com.

About Celltick

Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently targets hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 150 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

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