WEST HOLLYWOOD, CA (PRWEB) September 19, 2013
Jean Dousset, founder of Jean Dousset Diamonds and the great-great grandson of iconic jeweler Louis Cartier, is thrilled to announce the launch of the all-new online destination, JeanDousset.com.
“We Believe In Relationships” is a business perspective at the core of Jean Dousset Diamonds and therefore it is applicably one of the first taglines that greets visitors as they enter the new website. “Jewelers were historically chosen by their clients not only for their designs and the quality of their craft but for their reputation and the excellence of service,” says Dousset. Dousset sets himself apart by offering a personalized customer experience that is informative, collaborative and tailored to reassure clients by guiding them through each decision, one step at a time, when creating their engagement ring. The new website introduces Dousset and his intimate approach to diamond jewelry design.
JeanDousset.com conveys a jeweler’s perspective as an educational resource for consumers. Visitors to the new site will learn about Dousset’s process of diamond selection. Exclusive to Jean Dousset Diamonds, Beyond The 4Cs® describes Dousset’s registered trademark approach to diamond selection based on the stone’s beauty, also known as the “Make”. The “Make” is the overall appreciation of a diamond’s proportions, facets, luster and scintillation.
The new Jean Dousset Diamonds website boasts compelling client testimonials, a news blog, and informative videos as well as easy-to-browse diamond jewelry collections, including the newly-released La Vie en Rose™ designs. To achieve the website’s luxury look and accessible aesthetic, Dousset enlisted famed photographer Andrew Durham. Durham used a vintage technique for the still photography on JeanDousset.com, shooting the images on 35mm film first before converting it to a digital format. Durham has shot ad campaigns for Miss Dior and Louis Vuitton as well as produced editorial shoots for prestigious publications like French Vogue and W Magazine.
JeanDousset.com was conceptualized in collaboration with FINISH founder Matthew Rowean. The website compliments the Jean Dousset Diamonds design showroom located on Melrose Avenue in the heart of West Hollywood, CA.
About Jean Dousset Diamonds
Jean Dousset Diamonds is a luxury diamond jewelry house that specializes in curating and creating custom, traditionally handcrafted diamond engagement rings. Following in the footsteps of his great-great grandfather, iconic jeweler Louis Cartier, Jean Dousset founded Jean Dousset Diamonds in 2008. In 2012, Jean Dousset Diamonds premiered its first design showroom in the heart of West Hollywood, CA, located at 8471 Melrose Avenue. For inquiries and additional information, call (323) 944-0855 or visit us online at: JeanDousset.com.