PixLocks Become the First Hull Locksmith Company to Keep a Regular Blog

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PixLocks, a premier provider of locksmith services in the Hull, has started a new blog. The blog is set to be updated frequently with relevant offers and the company's unique opinions regarding new and upcoming developments in the industry.

Pixlocks, based in Hull, provides all types of locksmith services around the HU7 postcode and surrounding areas. The company provides expert locksmith services to local Hull residents and local businesses and has done so for many years, winning many new contracts and a great deal of work via the company website. The company invests a significant proportion of their marketing budget into the website and the decision has been made to launch a brand new blog as part of their website. The purpose of which is the educate local residents and local businesses about having a safer home and safer premises, home and office/factory/shop security in general, any relevant news in the industry, types of locks that are available and a plethora of other pertinent information that their website visitors might find interesting. Here's a little bit more information about the areas that PixLocks cover. The HU postcode area, also known as the Hull postcode area, is a group of districts around Beverley, Brough, Cottingham, Hessle, Hornsea, Hull, North Ferriby and Withernsea in the North-East of England. The local authority area of which is Kingston upon Hull, East Riding of Yorkshire.

PixLocks is to be the first Hull based locksmith to both implement, and frequently update, a company blog following a tried and trusted blogging strategy. The company is aware that a modern tradespeople website should no longer be just a simple brochure style website but should also serve as a resource of information for web visitors. The company has often been asked to consult with customers about their security requirements, being asked opinions on which locks are best for specific applications as well as budgets, how safe their home is in general and so on. Based on this, the company has decided to address some of the most common questions by incorporating responses to them, in the web presence. After all, more and more people are browsing the web for information using desktop computers, laptops, smartphones and tablet devices than ever before and they need a useful local online resource, written by experts in their respective trade, about security and locksmith's services in general.

Market research, carried out by the company, has uncovered that the content of a significant proportion of existing competitor websites contain general information about their services and their contact details. Whereas, it's the opinion of PixLocks that a tradesperson's website should, ideally, also provide pertinent locksmith and general security information as well as industry news. The purpose of this would be to help prospective and repeat customers make more informed decisions about their home or commercial security as well as building trust about the credibility of the locksmith in question. PixLock's objective is to provide both the typical locksmith website describing their services, in addition to a resource of information for visitors to become accustomed to their offerings. Therefore, the company is still going to run the website as a lead generation tool as this is the primary purpose of the website. But the blog will have its place on the site and it shall grow steadily with information, news, offerings and much, much more, as more and more relevant and interesting information is placed on there.

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Guy Gilbert
since: 12/2011
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