Twitter, Boingo Wireless and Motorola Solutions join first-ever event devoted to indoor location and marketing
San Francisco, CA (PRWEB) September 19, 2013
Place 2013, the first event devoted to indoor location and marketing, has added new speakers from Twitter, Motorola Solutions, Boingo Wireless, Forest City and former Bloomingdales and Tommy Hilfiger executive Bob Rosenblatt to the already packed line-up.
Panels and keynotes at Place 2013 will also feature Google, Nokia/Here, Qualcomm, xAd, Placed, iInside, Retail Next, Euclid, Dick’s Sporting Goods, GISi, the FTC, Future of Privacy Forum, LSA, LBMA, Wanderful Media, Primacy, BrickTrends and Retailigence. In addition, the conference will showcase major indoor location and retail case studies from Aisle411, PlaceIQ, Point Inside, Meridian, ByteLight, Path Intelligence and Forest City.
The conference is programmed by Opus Research Senior Analyst Greg Sterling and will take place on October 8 at the Palace Hotel in San Francisco.
Conference sessions include:
- Consumer Foundations of Place-Based Marketing
- The State of Indoor Location
- Why Indoor Location Will Be Bigger than GPS or Maps
- Digital Analytics for the Real World
- Using Store Visits and Data for Advanced Retail Intelligence
- Ad-Tracking to the Point of Sale
- Indoor Location & Consumer Privacy
- Microfencing: Targeting In-Aisle Shoppers
About the Place Conference
Place 2013: The Indoor Marketing Summit is the first event to take a comprehensive look at indoor location, marketing and analytics from a business perspective as well as the broader implications of indoor location for the entire digital marketing ecosystem.
About Opus Research
Opus Research is the leading IT industry analyst firm focused on “conversational commerce,” merging automated speech processing technologies, contact center automation, enterprise collaboration and mobile commerce. For additional information about Opus Research’s coverage visit http://opusresearch.net.