San Diego, CA (PRWEB) September 19, 2013
Social Life Pizza, a fast-casual eatery that serves craft-your-own Neapolitan style pizzas, has announced the launch of its concept with their first location opening in San Diego today. Founder and CEO, Joseph DeSantis, whose family has a 55-year history in the pizzeria business, is a veteran of the dining industry. He has developed and franchised several multi-location restaurant concepts throughout the United States. Social Life Pizza is a culmination of these efforts, his family’s history in the fast-casual Italian restaurant business and his love for Neapolitan style pies. The first Social Life Pizza in San Diego marks the launch of the brand’s national expansion, which will begin with a second store in The Grand Canal Shoppes at The Venetian Resort Hotel Casino in early 2014.
Social Life Pizza serves up a taste of southern Italy with their authentic Neapolitan style pizzas, which feature a crispy crust with the perfect chew and slight char. Guests order at a walk-up counter with a clear view into an open kitchen and high-heat domed Forno oven. The dough is made from imported Double Zero Flour and, after a 48-hour fermentation, is hand-stretched, topped and fired at temperatures as high as 900-degrees, cooking in as little as 90 seconds.
Guests choose from a menu of traditional, specialty, or customizable, “crafted-by-you” pizzas. Toppings include a mix of imported and local ingredients, like San Marzano tomatoes and herbs dried in the Calabrian sun, and California produce, meats and cheeses. Almost all the additional toppings on customizable pizzas are offered to guests at no-charge, so their culinary imagination is the only thing limiting their pizza combinations.
All of Social Life’s recipes are developed by Joe in the high-heat oven in his backyard, which was built by a Sicilian tradesman, and are taste-tested by his Italian family and friends.
The first Social Life Pizza in San Diego is a prototypical end cap, strip-center location that is 2,500 square feet, has both indoor and outdoor patio seating for over 60. The design is a blend of urban and industrial with a nod to the familiar with accents of old-world Italian materials, like white tile walls, stone counter tops and an eclectic collection of wood tabletops. Exposed ceiling beams and lighting, warm natural colors and stained concrete floors gives the impression that the space has been there for many years. An open kitchen and service area allows diners to watch their pizza bake in a domed Forno oven. A variety of table set-ups, including counter-level, communal and bar-seating, create an inviting setting for friends, both old and new, to gather over a shared meal of Neapolitan pizza.
Social Life Pizza is located at 6011 El Cajon Blvd., San Diego (El Cajon Blvd. and College Ave.). Social Life Pizza is open Sunday through Thursday from 11 a.m. to 11 p.m. and Friday and Saturday 11 a.m. to Midnight.
Opening specials will include:
For more information, please visit http://www.sociallifepizza.com. Connect with Social Life Pizza at http://www.facebook.com/SocialLifePizza, http://www.twitter.com/sociallifepizza, and on Instagram @sociallifepizza.