Online Perfume and Cosmetics Sales in Australia Industry Market Research Report Now Updated by IBISWorld

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Over the past five years, the increasing acceptance of online shopping drove the Online Perfume and Cosmetics Sales industry in Australia to post strong growth. For this reason, industry research firm IBISWorld has updated its report on the Online Perfume and Cosmetics Sales industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Continued growth in online shopping, health consciousness and a growing male customer base will keep the industry buoyed.

The Online Perfume and Cosmetic Sales industry in Australia has performed strongly over the past five years, in line with the general online retail industry. The industry took a hit in 2008-09 due to the global financial crisis, and remained subdued over 2009-10 as the effects lingered. During these two years, consumer sentiment was low and savings levels increased. Although industry products are somewhat inelastic, as they are perceived by many to be necessities, they are still discretionary items. Consumers tended to refrain from purchasing extra unnecessary items, and downgraded to cheaper alternatives of items they required. As soon as sentiment improved and economic activity strengthened in 2010-11, industry revenue rebounded solidly with a 9.8% gain. According to IBISWorld industry analyst Kosta Lev, “Revenue growth has remained strong since then, driven by increasing health awareness, rapid internet penetration and the subsequent rise in online retailing.”

Consumers are embracing the choice and convenience of shopping from their computers at home, especially with the increasing bandwidth speeds available. Consumers are also taking a more holistic approach towards health consciousness, which includes taking care of themselves on the inside, through diet and healthy lifestyles, and the outside, through skincare and personal grooming. This trend is helping drive demand for industry products. “Perhaps the most significant development over the past five years has been the growth in the male customer base, which has been a large contributor to a whole range of new, male-targeted products,” says Lev. Over the five years through 2013-14, industry revenue is expected to grow at an annualised 7.5% to total $99.3 million. This includes forecast revenue growth of 10.1% over 2013-14. The industry has a low level of concentration, with no operators taking a significant market share.

Strong growth is expected to continue over the five years through 2018-19, although at a slower pace than during the previous period. Competition from external threats, especially supermarkets, pharmacies and other online retailers that sell industry products, is expected to marginalise revenue growth. Even so, continued growth in online shopping, health consciousness and a growing male customer base will keep the industry buoyed. Males are becoming increasingly image conscious and will be a major driver of growth in the Online Perfume and Cosmetics Sales industry over the next five years.

For more information, visit IBISWorld’s Online Perfume and Cosmetics Sales in Australia industry report page.

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld Industry Report Key Topics

This industry includes specialist online retailers of fragrances and cosmetic products.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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