US Hard Surface Flooring Market

Share Article just published a new market research report: US Hard Surface Flooring Market.

US demand to rise 5% annually through 2017

US demand for hard surface flooring is forecast to rise 5.0 percent per year to 9.3 billion square feet in 2017, valued at $13.8 billion. Advances will be primarily driven by a rebound in building construction expenditures, but will also be spurred by increasing consumer interest in alternatives to traditional carpets and rugs. While often more costly initially, hard surface flooring offers performance advantages, such as a longer lifespan and less maintenance than carpeting. In terms of aesthetics, many consumers find such flooring types as hardwood, luxury vinyl tile (LVT), and porcelain and stone tiles more attractive than carpet.

Vinyl, decorative tile to exhibit strongest gains

Among all hard surface flooring types, vinyl flooring and decorative tile are expected to register the strongest gains through 2017. Vinyl flooring demand will be spurred by heightened usage of LVT. Consumers will increasingly opt for LVT because it offers the durability and performance properties of traditional vinyl flooring products, but features a high-gloss appearance and can be made to look like more costly material such as wood or natural stone.

Tile demand will be boosted by consumer desire for durable, low-maintenance flooring. Low-cost ceramic tile will continue to account for the largest share of demand, but natural stone and porcelain tile are expected to see the fastest growth of all tile types. Homeowners will select natural stone tile because of its favorable aesthetics, while nonresidential consumers will install porcelain tiles because of their durability, slip resistance, low cost, and ability to look like more costly stone or wood.

Imports will account for more than onehalf of hard surface flooring demand in 2017. Decorative tile and vinyl flooring made in such low-cost nations as China account for the largest share of imports, as well as stone tile quarried from such countries as Brazil and Turkey. However, shipments of hard surface flooring will see gains as manufacturers take advantage of low natural gas prices to expand US-based production sites and relocate manufacturing facilities to the US.

Nonresidential market to be fastest growing

The nonresidential market is forecast to see the most rapid gains in hard surface flooring demand through 2017. The office and commercial segment will post the strongest growth during this time, fueled by double-digit advances in construction spending and rising interest in hard surface flooring as a low-maintenance alternative to carpeting. Demand for vinyl flooring and decorative tile will advance at the fastest pace due to desirable performance properties such as resistance to slips and biological contamination, especially in institutional structures.

In the residential market, the new housing segment will see the strongest advances as housing completions rise from their low 2012 base. The improvement and repair segment will continue to account for the larger share of demand as homeowners replace older or worn carpeting with more durable and aesthetically pleasing hard surface flooring. Rebounding motor vehicle and recreational boat and vehicle shipments will promote hard surface flooring demand in the transportation market.

Study coverage

This upcoming Freedonia industry study, Hard Surface Flooring, is available for $5100. It presents historical demand data through 2012 plus forecasts for 2017 and 2022 by product and market. The study also considers key market environment factors, evaluates company market share, and profiles US industry competitors.





General 4
Macroeconomic Environment 5
Demographic Trends 8
Consumer Trends 13
Personal Income & Expenditures 13
Consumer Financing 16
Building Construction 19
Residential Buildings 21
Housing Completions 24
Housing Stock 29
Improvements & Repairs 33
Nonresidential Buildings 34
New 35
Improvements & Repairs 37
Transportation Equipment Outlook 39
Motor Vehicles 43
Other Transportation Equipment 46
Pricing 48
Historical Market Trends 50
Environmental & Regulatory Issues 53
Recycling 53
Materials Renewability & Sustainability 56
Indoor Air Quality 58
Green Building Practices 61
Lacey Act 62
World Hard Surface Flooring Outlook 63
Foreign Trade 66
Imports 68
Exports 70
Competitive Floor Coverings Outlook 71


General 74
Supply & Demand 75
Resilient Flooring 80
Vinyl Flooring 82
Vinyl Sheet 84
Luxury Vinyl Tile 87
Vinyl Composition & Other Tile 89
Market Share 92
Other Resilient Flooring 93
Rubber 95
Linoleum 96
Cork 97
Asphalt & Other 99
Nonresilient Flooring 99
Tile Flooring 103
Products 106
Product Development 108
Market Share 109
Laminate Flooring 110
Products 112
Product Development 114
Market Share 116
Wood Flooring 118
Solid Wood Flooring 121
Engineered Wood Flooring 124
Market Share 127
Other Nonresilient Flooring 128
Seamless Flooring 129
All Other 130


General 134
Residential Buildings 137
New Construction 140
Replacement & Remodeling 142
Demand by Residence Type 144
Single-Family 146
Multifamily 150
Manufactured Housing 153
Nonresidential Buildings 156
New Construction 158
Replacement & Remodeling 160
Demand by Building Type 162
Office & Commercial 163
Institutional 169
Industrial 172
Other Nonresidential Buildings 174
Transportation Equipment 176
Motor Vehicles 178
Other Transportation Equipment 180


General 183
Industry Composition 184
Market Share 187
Competitive Strategies 192
Product Development 194
Vinyl Flooring 194
Laminate Flooring 196
Wood Flooring 199
Tile Flooring 200
Manufacturing 201
Marketing 202
Distribution 204
Mergers & Acquisitions 207
Cooperative Agreements 209
Company Profiles 212
American Marazzi Tile, see Mohawk Industries
Amtico International, see Mannington Mills
Anderson Hardwood Floors, see Berkshire Hathaway
Apex Foodservice Matting, see Superior Manufacturing
Armstrong World Industries Incorporated 213
Beaulieu International Group NV 219
Berkshire Hathaway Incorporated 222
BerryAlloc Group, see Beaulieu International Group
Beynon Sports Surfaces, see Tarkett
Biltrite Corporation 226
Burke Industries, see Mannington Mills
Casa Dolce Casa, see Florim Ceramiche
CBC Flooring, see TOLI
Clarion Industries LLC 228
Congoleum Corporation 229
Connor Sport Court International Incorporated 232
Crossville Incorporated 236
Dal-Tile, see Mohawk Industries
DuPont (EI) de Nemours 238
Ecore International Incorporated 240
Faus Group, see Financiera Maderera
Fibergrate Composite Structures, see RPM International
Financiera Maderera SA 243
Flexco, see Roppe Holding
Florida Tile, see Panariagroup Industrie Ceramiche
Florim Ceramiche SpA 246
Forbo Holding Limited 248
HomerWood Hardwood Flooring, see Armstrong World
Increte Systems, see RPM International
Interceramic Marble Collection, see Internacional de
International Automotive Components Group North
America, see Lear
Internacional de Ceramica SAB de CV 251
IVC Group 253
Johnsonite, see Tarkett
Kaindl Flooring GmbH 255
Krono Holding AG 257
L’Antic Colonial, see Porcelanosa Grupo
Lea Ceramiche, see Panariagroup Industrie Ceramiche
Lear Corporation 259
Mannington Mills Incorporated 260
Marazzi Group, see Mohawk Industries
Mohawk Industries Incorporated 268
Mullican Flooring LP 278
nora systems GmbH 280
Panariagroup Industrie Ceramiche SpA 282
Pergo, see Mohawk Industries
Porcelanosa Grupo 285
Ragno USA, see Mohawk Industries
Roppe Holding Company 288
RPM International Incorporated 292
Shaw Industries, see Berkshire Hathaway
SpectraTurf, see Ecore International
Stonhard, see RPM International
Superior Manufacturing Group Incorporated 296
Surface America, see Ecore International
Tarkett SA 299
T. Morton, see Armstrong World Industries
TOLI Corporation 306
Unilin, see Mohawk Industries
VPI Corporation 308
Witex Flooring Products GmbH 310
Zickgraf Hardwood Flooring USA, see Berkshire



Summary Table 3


1 Macroeconomic Indicators 8
2 Population & Households 12
3 Personal Consumption Expenditures 16
4 Consumer Financing Environment, 2002-2012 19
5 Building Construction Expenditures 21
6 Residential Building Construction Expenditures 24
7 New Housing Indicators 29
8 Housing Stock by Type 32
9 Residential Improvement & Repair Expenditures 34
10 Nonresidential Building Construction Expenditures 37
11 Nonresidential Building Improvement & Repair Expenditures 39
12 Transportation Equipment Shipments 42
13 Motor Vehicle Indicators 46
14 Other Transportation Equipment Indicators 48
15 Hard Surface Flooring Pricing 50
16 Hard Surface Flooring Demand, 2002-2012 52
17 Hard Surface Flooring Foreign Trade 67
18 Floor Coverings Demand 73


1 Hard Surface Flooring Supply & Demand 78
2 Resilient Flooring Supply & Demand 81
3 Vinyl Flooring Supply & Demand 84
4 Vinyl Sheet Flooring Demand 86
5 Luxury Vinyl Tile Flooring Demand 89
6 Vinyl Composition & Other Vinyl Tile Flooring Demand 92
7 Other Resilient Flooring Supply & Demand 95
8 Nonresilient Flooring Supply & Demand 102
9 Tile Flooring Supply & Demand 105
10 Laminate Flooring Supply & Demand 112
11 Wood Flooring Supply & Demand 121
12 Solid Wood Flooring Demand 124
13 Engineered Wood Flooring Demand 127
14 Other Nonresilient Flooring Supply & Demand 129


1 Hard Surface Flooring Demand by Market 136
2 Residential Hard Surface Flooring Demand 140
3 New Residential Hard Surface Flooring Demand 142
4 Residential Replacement & Remodeling Demand
for Hard Surface Flooring 144
5 Residential Floor Coverings Demand by Housing Type 145
6 Single-Family Housing Hard Surface Flooring Demand
by Product & Application 150
7 Multifamily Housing Hard Surface Flooring Demand
by Product & Application 153
8 Manufactured Housing Hard Surface Flooring Demand
by Product & Application 155
9 Nonresidential Hard Surface Flooring Demand 158
10 New Nonresidential Hard Surface Flooring Demand 160
11 Nonresidential Replacement & Remodeling
Hard Surface Flooring Demand 162
12 Nonresidential Hard Surface Flooring Demand
by Building Type 163
13 Office & Commercial Hard Surface Flooring Demand 168
14 Institutional Hard Surface Flooring Demand 172
15 Industrial Hard Surface Flooring Demand 174
16 Other Nonresidential Hard Surface Flooring Demand 176
17 Transportation Equipment Hard Surface Flooring Demand 178
18 Motor Vehicle Hard Surface Flooring Demand
by Application & Product 180
19 Other Transportation Equipment Hard Surface Flooring
Demand by Product 182


1 US Hard Surface Flooring Sales by Company, 2012 186
2 Selected Acquisitions & Divestitures 208
3 Selected Cooperative Agreements 210



1 Year of Construction of Housing Stock, 2012 32
2 Hard Surface Flooring Market, 2002-2012 53
3 World Hard Surface Flooring Demand, 2012 66


1 Hard Surface Flooring Demand, 2012 79
2 Vinyl Flooring Market Share, 2012 93
3 Nonresilient Flooring Demand by Type, 2012 103
4 Tile Flooring Market Share, 2012 110
5 Laminate Flooring Market Share, 2012 118
6 Wood Flooring Market Share, 2012 128


1 Hard Surface Flooring Demand by Market, 2012 137
2 Residential Hard Surface Flooring Demand
by Housing Type, 2012 146


1 US Hard Surface Flooring Sales by Company, 2012 187*

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US Hard Surface Flooring Market

For more information:
Sarah Smith
Research Advisor at
Email: [email protected]
Tel: +44 208 816 85 48

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