International Commercial Television, Inc. Engages Hayden IR

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International Commercial Television, Inc. Launching Investor Relations Effort to Target and Expand Investor Reach

Said Kelvin Claney, ICTV’s Chief Executive Officer. “We believe it is an appropriate time to retain a national investor relations firm to help us target and expand our investor audience and ensure we are communicating effectively with Wall Street.

International Commercial Television, Inc. (ICTL), (or “ICTV”), a direct response marketing and branding company focused on the health and beauty sector, announced today that it has engaged Hayden IR, a fifteen-year old, highly recognized, national investor relations firm, to raise its visibility, strengthen its relationships with the investment community and provide strategic corporate advisory services. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through infomercials, live home shopping television, specialty outlets and online shopping.

“Over the past year, our ICTV team has proven our expertise and business model with the success of Dermawand, a skin care appliance that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture. Our company is entering a very exciting phase as we look to build upon our DermaWand success with a solid pipeline of related and new health and beauty products. Our recent launch of a new DermaVitál website and its various related products both expand our presence in skincare and support our monthly continuity customers,” said Kelvin Claney, ICTV’s Chief Executive Officer. “We believe it is an appropriate time to retain a national investor relations firm to help us target and expand our investor audience and ensure we are communicating effectively with Wall Street. We look forward to working with the team of professionals at Hayden IR to execute this important goal.”

With offices in New York, Phoenix, Minneapolis and San Diego, Hayden IR provides a comprehensive range of investor relations services to emerging growth companies. Hayden IR connects undervalued emerging growth companies with institutions, hedge funds, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms and accredited individual investors. For more than a decade, Hayden IR has been a recognized leader in driving market recognition and creating sustainable competitive advantages for more than 100 micro- and small-cap companies. Hayden delivers expertise and professionalism in such areas as investor management, relationship building, awareness campaigns, online presence and corporate identity. Hayden’s team of IR professionals draw from “Wall Street,” finance, agency and media backgrounds and continuously strive to maximize the ongoing corporate visibility and market capitalization of clients though a comprehensive, multi-tier proactive program.

Stephen Hart, VP of Capital Markets Advisory, of Hayden IR, added, “ICTV represents a compelling value and emerging growth opportunity. Management has proven its direct response marketing ability in the health and beauty category by generating $23 million revenue and close to $2 million income over the past 6 months. Led by CEO Kelvin Claney and President and CFO Richard Ransom, ICTV is well positioned for continued growth over the next few years. The team at Hayden IR looks forward to articulating this opportunity to the professional investment community.”

International Commercial Television, Inc. sells various health and beauty products through infomercials and other channels primarily in the United States. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through infomercials, live home shopping television, specialty outlets and online shopping. It offers health and beauty products, including Dermawand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improves skin tone and texture; and DermaVitál, a professional quality skin care range that effects superior hydration. International Commercial Television Inc. was founded in 1993 and headquartered in Wayne, Pennsylvania.

Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2012, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

Contact Information
International Commercial Television
Rich Ransom
ransom(at)ictvonline(dot)com
484-598-2313

Stephen Hart
Hayden IR
hart(at)haydenir(dot)com
917-658-7878

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