Social Experience Partnership: Loyalty, Social Apps, Contests and Social Login for Retailers

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Social Annex announced today new partnership with with MarketLive. The partnership makes a suite of Social Apps, Contests, Loyalty Programs, Social Login and incentive driven sharing available to all MarketLive retailers.

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"The Social Experience Manager will not only give retailers the competitive edge, it will bring their site experience to a new level," Al Lalani, Founder of Social Annex.

Today Social Annex announced a partnership with MarketLive to raise the bar for social commerce with a new suite of capabilities delivered through its Social Experience Manager. Social Experience Manager offers four unique platforms: Social Login, Social Commerce Apps, Social Contests and Customer Loyalty Programs, each including deep Customer and Social Analytics.

Social Annex’s social commerce solution differs from competing vendors by offering a full suite of social login, apps, contests and loyalty programs, using social graph data and social engagement to drive conversion, revenue and ROI, rather than settling for just more social mentions. The Social Experience Manager helps merchants engage, incentivize, and learn from shoppers so that social activity actually converts leads to sales. Through Social Annex’s white labeled tools MarketLive’s customers can pull social graph data into their MarketLive system to inform tailored outbound communications, to apply best practices regarding social campaigns and contests, and to manage social logins and other social engagement.

By partnering with Social Annex, MarketLive will be able to deliver the Social Experience Manager to all of their retailers.

"We are excited to partner with MarketLive, a leader in ecommerce platform technology, to provide the Social Experience Manager to all MarketLive retailers," said Al, Founder of Social Annex. "The Social Experience Manager will not only give retailers the competitive edge, it will bring their site experience to a new level. Social Commerce Apps and contests drive revenue and create more engaging shopping experiences, while Social Login and Loyalty programs tie it all together by increasing the lifetime value of the customer. The adaptability and power of the Social Experience Manager will be a big value add."

Powered by Social Annex
MarketLive’s Social Experience Manager is powered by Social Annex, a leader in social apps and social login. MarketLive sought out Social Annex because of the company’s best-of-breed commerce solutions and unique focus on and experience with retail and commerce customers, as well as its strong partnership and customer-success focused culture. Rather than establish a huge community of distant partnerships in the social space, MarketLive chose Social Annex for its best-in-breed commerce solutions and then worked closely with Social Annex on a mutual product roadmap to deliver features and capabilities that are pertinent to and optimized for customers, driving conversion and increasing revenue.

“We are very excited about the launch of the Social Experience Manager and we truly see it as a game changer,” said Ken Burke, founder and chairman of MarketLive. “Statistics show that social login users spend more time on a site and convert at an average of 15-20% higher than other visitors. With our expanded Social Experience Manager, MarketLive is providing merchants with the holy grail – social commerce capabilities that go beyond just expanding the audience and winning likes, to actually driving key performance improvements like revenue growth, retention rates, return visits and average order size. ”

Specifically, Social Annex powers the following functions in the MarketLive platform:

  •          Social login – allows customers to log into merchant sites using their Facebook, Google+, Twitter, LinkedIn, Yahoo, or Windows Live login credentials. Social login users typically spend more time on the merchant’s site and convert at an average rate of 15-20% higher than other visitors.
  •          Social commerce apps and contests – Allow merchants to set up and manage contests on social networking sites, share promotions and wish lists and provide engagement by allowing customers to become brand advocates for the merchant via word of mouth.
  •          Customer loyalty programs – Allow merchants to create a points-based system around both onsite behavior and actions on social networks. Merchants can manage specific loyalty and retention programs to drive higher repeat sales, larger average order size, and growth in social reach.

Social Annex has found that retailers implementing onsite social tools into their site experience have an average monthly reach of over 350,000 visitors. Additionally, shoppers that engage with their tools are 3 to 7 times more likely to convert.

Onsite social interaction further engages consumers by giving them the opportunity to create content that not only fits into their world, but it encompasses a brand as well. Furthermore, onsite social engagement increases customer retention by transforming customers into brand advocates through an immersive online experience.

About Social Annex

Social Annex is dedicated to helping eCommerce websites and retailers leverage social media resulting in boosted sales, while developing brand awareness and building customer relationships. By integrating customer loyalty programs with eCommerce websites, Social Annex helps retailers incentivize, track and increase sales conversion, all while making the online shopping experience increasingly enjoyable for customers. Social Annex makes eCommerce sites social by powering tools like Gamification, Customer Loyalty, Social Login, Contests, and incentive based sharing.

Social Annex works with some of the largest names in online retail and eCommerce brands, including a many from the Internet Retailer Top 500 by creating a Social Commerce Platform that integrates directly into online retail sites adding a Social Layer. The company is supported by some of the largest names in Los Angeles- including the founders/executives behind Shopzilla, PriceGrabber, LegalZoom,, and more.

NOTE TO EDITORS: For additional information, please visit Social Annex’s press page: (

Press Contact:
Kevin Flaherty
Social Annex

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