Revolutionary Movie/Event Ignites Teens to Do Good

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SURGE revolutionizes the theater experience through music, message and smartphones.

Featuring Ron Luce, John Gray and exclusive songs from Lecrae, Newsboys and Casting Crowns.

SURGE Hits Theaters Oct. 9 & 16

We are breaking new ground in how we communicate a positive message to teens in a way they will embrace.

It's never been done before, but it's the way movies will be done from here on out. SURGE is bringing a revolutionary experience to movie theaters across the United States that promises to change the expectation of what a night at the movies should be. Not only is it revolutionary in experience -- it's revolutionary in its message, too.

Part rock concert, part youth rally, SURGE is an audio-visual movie "event" that gives attendees the chance to participate in the movie — and even with other attendees all over the United States — using smartphone apps that are free and widely available on Apple and Android-based devices.

SURGE is the brainchild of Ron Luce, a youth expert who has worked for nearly 30 years to bring uplifting and empowering messages to teens through his ministries Teen Mania and Acquire The Fire. The continued success of the Acquire The Fire conferences — two-day events that combine rock/rap/pop concerts with inspiring messages of healing and purpose which have reached 3 million teens since its inception — provoked Luce to look for a whole new way to reach a wider audience of teens in a format that they embrace.

"We are simply communicating to teens in their language," said Ron Luce, who brings an empowering message to teens in the SURGE film. "We're creating an event that is visually and audibly stimulating, that incorporates teens' love for social media and cell phones, and combines it all into a positive message that will empower them to do good in their world."

One highlight of the SURGE movie experience is an audience-created light show. At the start of the film, attendees will be prompted to download a free app that uses sound waves to create a light display. When prompted, theater-goers will start up the app and see a light show timed to the rock concert playing on screen.

Throughout the film, teens will be encouraged to share their thoughts, via social media apps, on a variety of issues they face on a regular basis in school and life. Issues like:

·         bullying

·         relationships

·         rejection

·         peer pressure

·         violence

·         financial worries

They will also have the chance to compete for prizes through an Instagram contest, and even request prayer — or even talk with other teens dealing with the same life-issues — through Twitter using hashtags prompted throughout the movie.

"We are breaking new ground in how we communicate a positive message to teens in a way they will embrace," Luce said.

SURGE is showing at more than 400 theaters nationwide on two nights only -- October 9 and 16. More information, including theater locations, artist bios and ticket information, can be found at

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Cindy Mallette
since: 08/2013
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