Cambridge, MA (PRWEB) September 23, 2013
Bon’App, a leader in weight loss innovation and technology, announced today a new opportunity for accredited investors to join in its mission to fight the nation’s obesity epidemic and become the new standard for weight loss through nutrition education.
“Most solutions to weight loss are ineffective,” said Laurent Adamowicz, founder and CEO of Bon’App. “Our platform works because it allows people to learn about what’s in their food in a simple language like sugar and ‘bad fat’ that’s essential for weight loss.”
Referred to as the “Shazam of Food,” Bon’App’s free mobile apps on iPhone and Android, as well as a website, instantly tell users what is in their food with an intuitive visual: a personalized battery that depletes and changes color from green to yellow to red as people consume food throughout the day. Since its launch in May 2012, Bon’App has seen a rapid growth with over 160,000 users and 3.5 million food input and searches to date.
Bon’App provides its complete nutrition platform via an Application Programming Interface (API) that easily integrates with fitness applications, medical devices, and existing health and wellness platforms. It addresses an essential need of the weight loss industry, a $60 billion market in the U.S. alone.
In addition, Bon’App sells Nutrition Education Programs to employers to help lower their healthcare costs. These customizable programs educate employees about weight management.
“Our goal is to redefine how people relate to their food, while providing the best tool on the market for weight loss,” said Brian Moriarty, director of business development.
With recent changes in the JOBS Act, Bon’App invites accredited investors to participate in a financing of up to $1 million in the form of a Convertible Note. To participate, investors must be “accredited” as defined by the Securities and Exchange Commission (SEC).
Founded in 2010, Bon’App is a mission-driven company offering a digital platform (iPhone, Android, and a website) that is changing the landscape of nutritional information and weight loss. The concept of Bon’App became a reality when Laurent Adamowicz, a serial entrepreneur and former food industry executive, was invited to join Harvard University’s Advanced Leadership Initiative in January 2010. With a team specializing in nutrition and public health; a world-renowned Board of Advisors (http://www.bon-app.com/calorie-counter/about/board); and Harvard graduate students; Bon’App was created as an effective tool to help users lose weight and manage a healthier lifestyle. Bon’App spent 9 months at the Harvard i-Lab incubator and has since August 2012 been a resident of Healthbox, the accelerator in Boston. Since its launch, Bon’App has received numerous media recognitions. It was ranked as one of Top 10 Best Weight Loss iPhone & Android Apps by Healthline and was featured on WGBH as a great high-tech health app for diet.