We tasked our team with building an engaging platform dedicated to the lottery and gaming business that would promote but maintain the integrity of one of the largest brand names in the world, Powerball...
Austin, Texas (PRWEB) September 23, 2013
LotteryHUB, a mobile app developed by Shoutz, Inc., has been nominated as a finalist for the 2013 Gaming Voice Awards in the Mobile Marketing category. The LotteryHUB app allows lottery players to stream Powerball drawings, and was nominated for its submission titled “160,000 Downloads.”
The Shoutz marketing team submitted an info-graphic detailing the success of marketing efforts in May 2013. With over 7 million screen views and an average of 5.3 screen views per session, Shoutz is happy to share that its new LotteryHUB product skyrocketed into the top 10 gaming apps in Android and Apple Stores,was featured during the Sept. 18 Powerball drawing for $400 million, and ranks among the top grossing free apps in Google Play.
The American Gaming Association’s Gaming Voice Awards recognize outstanding advertising, public relations, marketing, financial and corporate communications in the gaming-entertainment industry. There were 203 entries for the 2013 contest, which were narrowed to a field of 48 finalists across 15 categories.
LotteryHUB was nominated along with Bally Technologies, Inc. and Konami Gaming, Inc. for the 2013 Mobile Marketing Award. The winner will be announced at a luncheon and awards presentation on Wednesday, September 25 in Las Vegas.
“The LotteryHUB team is thrilled to have been nominated for an AGA Voice Award for our Mobile Marketing campaign. As the only authorized mobile home of Powerball and the only mobile app to offer live Powerball drawings, we’re very excited to have our hard work recognized in such a big way,” said Jamie Smith, Shoutz’s Director of Marketing.
“I’m very proud of the Shoutz marketing team who really went head-on into every aspect of digital marketing to achieve such impressive results. To be a top 10 app was a victory, but to be a finalist with well-established leaders of the global industry is an honor,” Smith said.
LotteryHUB has seen a lot of success since the first version of the app launched. Now, with version 3, LotteryHUB users can find numbers, news and exclusive video content for 35 state lotteries. With over 1.4 million user sessions, we are honored to have created a product embraced by both the gaming industry and so many modern lottery players. We look forward to expanding the ways in which lottery fans and players can interact and win with LotteryHUB and their favorite games.
“We tasked our team with building an engaging platform dedicated to the lottery and gaming business that would promote but maintain the integrity of one of the largest brand names in the world, Powerball, and they delivered a state-of-the-art mobile product.”
“Being a finalist with a lottery technology product, along with two very powerful brand leaders in the traditional casino world, is validation that as the line between traditional and online gaming
continues to blur, our team succeeded in bringing the lottery industry to the wireless devices the world lives on today. We are excited to have successfully taken the first step towards the future of legal gaming in a digital world.” said Shoutz Senior Vice President of Gaming Mark Hutchinson.
Shoutz, Inc. provides the worldwide lottery and gaming industry with a new way to market and distribute content. Based in Austin, Texas, Shoutz offers a targeted mobile engagement and marketing platform for related mobile applications on iPhone®, Android®, and Windows® smartphones and tablets. The Shoutz apps are free for download on those platforms’ respective App Stores. Shoutz facilitates short video marketing communications and mobile gaming platforms for companies, brands, marketers and advertisers. For more information, visit http://www.shoutz.com or send an email to info(at)shoutz(dot)com.