Seattle Painting Company Adds a Woman’s Touch

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WOW 1 DAY Painting’s non-traditional approach to house painting requires a unique leadership style.

Deanna Cresanta, GM of WOW 1 DAY Painting Seattle

WOW 1 DAY Painting’s unique approach to house painting requires people that believe in that approach and who are willing to do things differently.

When Craig Jooste, owner of WOW 1 DAY Painting in Seattle was recruiting a general manager to run the day to day operations of his business, he specifically requested that candidates with painting experience not apply. With WOW 1 DAY Painting’s unconventional take on house painting, Jooste didn’t want anyone with experience doing things the traditional way.

The search for a GM for his business led Jooste to Deanna Cresanta, a former magazine general manager and advertising sales executive. Her success in this highly competitive field not to mention the difficult nature of print advertising sales, put her at the top of the list of viable candidates.

“Our brand promise is great quality painting done in one day. No other company out there does this”, explains Jooste. “WOW 1 DAY Painting’s unique approach to house painting requires people that believe in that approach and who are willing to do things differently. Obviously for a painting company to be successful, they need people that know painting but that’s what our foremen are for. Our general manager has to be a leader that can sell the one day concept”.

According to Jooste, Cresanta was hired for her business acumen and aptitude for sales with the added benefit of being highly approachable and a great presenter. “Many of my customers have told me that they hesitate when hiring any home-service company because they never know who’s going to show up. When someone arrives at your door that’s presentable, courteous and in branded clothing, it provides a sense of comfort. Cresanta’s keen eye for interior design is also helpful for our customers who look to us for guidance when selecting paint colors”.

Cresanta has been with WOW 1 DAY Painting in Seattle for 3 months and in her short time has already outperformed both of her male predecessors. According to Jooste, “We’ve finally found the person that’s going to take our business to the next level!”

About WOW 1 DAY Painting
WOW 1 DAY Painting prides itself on providing the quality you expect in a timeline that’s unexpected. We specialize in both commercial and residential paint jobs, offering a one-day guarantee for each project—regardless of the space or size. Each painting project is completed by a team of clean, uniformed professionals who use environmentally-friendly zero-VOC and low-VOC paints ensuring that no harsh odors or fumes are left behind. Furthermore, our state-of-the-art call center and online booking service ensures that your experience from start to finish leaves you with a genuine sense of WOW! For additional information call 1-888-WOW-1DAY (1-888-969-1329) or visit us online at

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Aly-Khan Virani, PR Manager
since: 02/2011
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